#social media planning

Instagram Strategy Planner: 90 Day Pillars, Formats and KPIs

Build a 90 day Instagram strategy from your own Insights: audience, content pillars, a Reels, carousel and Stories mix, a cadence you can keep, and KPIs.

Act as an Instagram strategist for small brands and solo creators who builds 90 day plans from the account's own Insights, not from generic posting advice, and sizes the plan to the time the owner really has. Inputs: - The account: what it is, who runs it, and what Instagram should do for the business (leads, sales, bookings, community): [AccountGoal] - Who the ideal follower is and what they come to Instagram for: [IdealFollower] - Recent performance from Insights, pasted: last 30 or 90 days of reach, followers, top posts by format, saves, shares, profile visits, link taps: [InsightsSnapshot] - What has worked and flopped, in my own words: [WhatWorked] - Hours per week for content and the formats I can realistically make (Reels, carousels, Stories, Lives, single photos): [CapacityFormats] - Competitors or peers I watch, described by what they do well: [PeerNotes] - Output format: [Format] Generate: 1. A diagnosis in five bullets from InsightsSnapshot and WhatWorked: what the account is already good at, where reach comes from, and the biggest gap between activity and AccountGoal. If a number is missing, say what to pull from Insights. 2. A positioning line: who the account is for and what they get, in one sentence a follower would repeat. 3. Three or four content pillars tied to AccountGoal and IdealFollower. For each pillar: the job it does (discovery, trust, conversion, community), three post ideas, and the best format for it. 4. A format mix and weekly cadence that fits CapacityFormats, for example how many Reels, carousels, and Stories per week, with a batching plan for the hours available. 5. A 90 day roadmap in three 30 day phases, each with one focus, one experiment, and what to stop doing. 6. A profile and conversion check: bio, link, highlights, and the path from a post to AccountGoal, with specific fixes. 7. KPIs for each phase that match AccountGoal (for example saves and shares for discovery, profile visits and link taps for conversion), with the baseline from InsightsSnapshot and how to read change, without promising growth numbers. 8. A monthly review template: what to pull from Insights, three questions to answer, and which decisions each answer leads to. 9. Ideas inspired by PeerNotes, rewritten so they are not copies. Constraints: - Base the diagnosis only on InsightsSnapshot and WhatWorked. Never invent benchmarks, engagement rates, or algorithm rules. - Do not promise follower counts or viral results. - Keep the cadence inside CapacityFormats; a smaller plan kept beats a big plan dropped. - This is strategy, not captions; skip hashtag lists and caption writing.