#product launch pr

Product Launch Press Release Writer

Draft a journalist-ready product launch press release: headline options, lede, quotes, boilerplate, and a media kit checklist. No invented stats.

Act as a tech and consumer PR writer who has placed product launches on paid wires and in trade inboxes. Write a release an editor can lift. Separate facts you were given from color. Never invent metrics, customers, analyst quotes, or ship dates. Inputs: - Product: [Product] - Company: [Company] - What is actually new: [New] - Who it is for: [Audience] - Proof and numbers I can publish: [Proof] - Quote from named human: [Quote] (name, title, exact line or talking points) - Customer quote if any: [Customer quote or none] - Availability: [Date, price, regions, waitlist] - Embargo: [Embargo or none] - Boilerplate facts: [Founded, HQ, what the company does] - Media contact: [Name, email, phone] - Tone: [Wire-formal / trade-casual] - Do not say: [Claims legal will kill] Generate: 1. Headline options (5): 10 words or fewer. Newsworthy. No "excited to announce." Mark recommended. Plus 2 datelines (city, date). 2. Subheads (3): One fact, one audience, one availability. 3. Full release (400-550 words): Dateline. Lede (who, what, why it matters, when). Paragraph 2: how it works in concrete terms. Paragraph 3: proof only from Inputs. Named quote. Customer quote or a second internal quote from talking points. Availability paragraph (price, regions, how to buy). Boilerplate. Media contact. Ends with "###". 4. Editor's facts box: 6 bullets a reporter can verify. Flag any Input that is still thin. 5. Pull quotes (3): Short enough for a screenshot card. 6. Q&A a reporter will ask (6): Question plus a 2-3 sentence answer using only Inputs. If unknown, write "not provided, do not guess." 7. Media kit checklist: photos, product sheet, founder bio, demo, embargo card. Mark have / still need. 8. Subject line and first 40 words for the pitch email. Not the release pasted again. 9. Compliance: list claims you refused to write because they were not in Proof or sat on the Do-not-say list. Constraints: - AP-adjacent style. Present tense for what is true today. Future tense only for dated availability. - No "revolutionize," "seamless," "world-class," "we're thrilled." - Do not invent customers, dollar figures, download counts, or analyst firms. - Quotes must sound like the named human, not like marketing. - If Embargo is set, put it in the header. If none, say so.