✍️ Writing
Product Launch Press Release Writer
Draft a journalist-ready product launch press release: headline options, lede, quotes, boilerplate, and a media kit checklist. No invented stats.
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Prompt
Act as a tech and consumer PR writer who has placed product launches on paid wires and in trade inboxes. Write a release an editor can lift. Separate facts you were given from color. Never invent metrics, customers, analyst quotes, or ship dates. Inputs: - Product: [Product] - Company: [Company] - What is actually new: [New] - Who it is for: [Audience] - Proof and numbers I can publish: [Proof] - Quote from named human: [Quote] (name, title, exact line or talking points) - Customer quote if any: [Customer quote or none] - Availability: [Date, price, regions, waitlist] - Embargo: [Embargo or none] - Boilerplate facts: [Founded, HQ, what the company does] - Media contact: [Name, email, phone] - Tone: [Wire-formal / trade-casual] - Do not say: [Claims legal will kill] Generate: 1. Headline options (5): 10 words or fewer. Newsworthy. No "excited to announce." Mark recommended. Plus 2 datelines (city, date). 2. Subheads (3): One fact, one audience, one availability. 3. Full release (400-550 words): Dateline. Lede (who, what, why it matters, when). Paragraph 2: how it works in concrete terms. Paragraph 3: proof only from Inputs. Named quote. Customer quote or a second internal quote from talking points. Availability paragraph (price, regions, how to buy). Boilerplate. Media contact. Ends with "###". 4. Editor's facts box: 6 bullets a reporter can verify. Flag any Input that is still thin. 5. Pull quotes (3): Short enough for a screenshot card. 6. Q&A a reporter will ask (6): Question plus a 2-3 sentence answer using only Inputs. If unknown, write "not provided, do not guess." 7. Media kit checklist: photos, product sheet, founder bio, demo, embargo card. Mark have / still need. 8. Subject line and first 40 words for the pitch email. Not the release pasted again. 9. Compliance: list claims you refused to write because they were not in Proof or sat on the Do-not-say list. Constraints: - AP-adjacent style. Present tense for what is true today. Future tense only for dated availability. - No "revolutionize," "seamless," "world-class," "we're thrilled." - Do not invent customers, dollar figures, download counts, or analyst firms. - Quotes must sound like the named human, not like marketing. - If Embargo is set, put it in the header. If none, say so.
Instructions
Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.
Examples
Example Input
Product: Hatchline v1, a shared inbox for two-person agencies Company: Hatchline, Inc. What is actually new: one shared queue for Gmail plus a client-visible status page, no more CC storms Who it is for: 2-8 person design and marketing shops still running client email off one founder Gmail Proof: 14 design shops on paid beta, median first-reply time 4.2 hours down from 11 hours in their own before/after logs (they opted in). $29/user/month after 14-day trial. No SOC2 yet. Quote: Maya Chen, CEO: talking points: she still answers client mail at 11pm; the product is the queue she wanted when Hatchline was two people; not a 'platform' Customer quote: none yet we can name Availability: waitlist opens Tuesday Sept 8, 2026, 9am ET. US and Canada first. Public paid launch Oct 6, 2026. Embargo: none, this is for Tuesday morning Boilerplate: founded 2025, Brooklyn, NY. Builds email tools for small agencies. Team of 6. Media contact: Jordan Hale, jordan@hatchline.com, 347-555-0142 Tone: trade-casual Do not say: AI, unicorn, replacing agencies, enterprise-ready, SOC2
Example Output
FOR IMMEDIATE RELEASE (no embargo) 1. Headlines (* = rec) * Hatchline opens a shared inbox for two-person agencies Hatchline puts agency client email in one queue Hatchline adds a client-visible email status page Small agencies get a shared Gmail queue from Hatchline Hatchline waitlist opens Sept 8 for US and Canada Datelines: BROOKLYN, N.Y., Sept. 8, 2026 / BROOKLYN, N.Y., Sept. 7, 2026 (if you file early) 2. Subheads Fact: One queue for Gmail, plus a status page clients can see. Audience: 2-8 person design and marketing shops still on a founder inbox. Availability: Waitlist Tuesday, Sept. 8, 2026, 9 a.m. ET. Paid launch Oct. 6. $29 per user per month after a 14-day trial. 3. Release BROOKLYN, N.Y., Sept. 8, 2026. Hatchline, Inc. today opened a waitlist for Hatchline v1, a shared inbox that sits on Gmail so two-person and small agencies can stop CCing each other on client mail. A client-visible status page shows whether a thread is open, waiting, or done. Waitlist: 9 a.m. ET. US and Canada first. Hatchline is a queue, not a new mail host. Mail stays in Gmail. Teammates pick up from one list. The status page is a link the shop can send so a client is not writing "just checking in" into the founder's phone at night. Fourteen design shops paid through beta. Shops that opted into before/after logs dropped median first-reply time from 11 hours to 4.2 hours. Hatchline is six people. It is not SOC 2 certified. Price after trial: $29 per user per month. Public paid launch is Oct. 6, 2026. "I still answer client mail at 11 p.m.," said Maya Chen, CEO of Hatchline. "This is the queue I wanted when we were two people. It is not a platform. It is the list, and a page the client can see." No named customer is quoted in this release. Waitlist: hatchline.com, Tuesday, Sept. 8, 2026, 9 a.m. ET. US and Canada. Paid seats Oct. 6 at $29 per user per month after 14 days. About Hatchline Hatchline, Inc. builds email tools for small agencies. Founded 2025. Brooklyn, N.Y. Team of six. Media: Jordan Hale, jordan@hatchline.com, 347-555-0142 ### 4. Facts box - Product: Hatchline v1, Gmail shared queue + client status page - Beta: 14 paid design shops - Metric: median first-reply 11h to 4.2h, opt-in logs only - Price: $29/user/month after 14-day trial - Dates: waitlist Sept 8, 2026 9am ET; paid Oct 6 - Gap: no named customer; no SOC 2 (do not imply) 5. Pull quotes "I still answer client mail at 11 p.m." "This is the queue I wanted when we were two people." "It is not a platform." 6. Q&A Q: Is mail leaving Gmail? A: No. Queue on Gmail. Not a new host. Q: AI triage? A: Not provided. Do not guess. Do not say AI. Q: Named customers? A: None we can name. Q: Security review? A: No SOC 2 yet. Do not say enterprise-ready. Q: Regions? A: US and Canada first. Other regions not provided. Q: Who is this not for? A: In-house teams and enterprise stacks were not the brief. 2-8 person shops on a founder Gmail were. 7. Media kit Have: this release, Maya title, dates, price, beta count. Still need: product screenshots, 150-word Maya bio, 30-sec demo, fact sheet PDF, logo zip. No embargo card (none). 8. Pitch Subject: Hatchline waitlist: shared Gmail queue for 2-person agencies (Sept 8) 40 words: Two-person shops still run client mail off one Gmail. Hatchline is a shared queue plus a status page the client can see. Waitlist Tuesday 9 a.m. ET. 14 paid beta shops. I can send a demo. 9. Compliance refused AI, unicorn, replacing agencies, enterprise-ready, SOC 2 implied, invented customers, download counts, analyst names.