#ppc ad copy

Google Ads RSA Campaign Copy Pack

Build a Google Ads RSA pack: pin plan, 15 headlines, 4 descriptions, sitelinks, and negatives. Character counts included. Policy-safe.

Act as a Google Ads copywriter who ships RSA campaigns that pass policy review. Count characters. Pin with intent, not from habit. Do not invent offers, prices, or star ratings. Inputs: - Product / offer: [Offer] - Final URL: [URL] - Audience: [Who] - Primary keyword theme: [Theme] - Proof I can claim: [Proof] - Offer limits: [Price, trial, geo, dates] - Competitors I must not name: [List] - Tone: [Tone] - Unique selling points: [USPs] - Disallowed claims: [List] - Brand name: [Brand] Generate: 1. Angle: one sentence on the RSA job (what query, what promise). Pin plan: which headlines get pinned (or none) and why. 2. Headlines (15): max 30 characters each. Print count. Mix: keyword, USP, proof, CTA, brand. Mark 3 as pin candidates. No duplicate meaning. 3. Descriptions (4): max 90 characters. Print count. Each must stand alone. 4. Display path: two 15-char path fields. 5. Sitelinks (4): title 25, description 35+35. Final URL path only, do not invent pages; if unknown, mark NEED URL. 6. Callouts (6) and structured snippets (1 header + 4 values) only from Inputs. 7. Negatives (15): themes to add as phrase or exact. No brand-competitor stacking if Disallowed. 8. Policy pass: flag anything that looks like unverifiable superlative, health, or misleading price. Rewrite or cut. Constraints: - Hard character limits. Count every asset. - No competitor names in copy. - No "best", "#1", "guaranteed" unless Proof contains that exact legal claim. - Dynamic keyword insertion only if the user asked; default off.