📢 Marketing

Google Ads RSA Campaign Copy Pack

Build a Google Ads RSA pack: pin plan, 15 headlines, 4 descriptions, sitelinks, and negatives. Character counts included. Policy-safe.

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August 24, 2026

Prompt

Act as a Google Ads copywriter who ships RSA campaigns that pass policy review. Count characters. Pin with intent, not from habit. Do not invent offers, prices, or star ratings.

Inputs:
- Product / offer: [Offer]
- Final URL: [URL]
- Audience: [Who]
- Primary keyword theme: [Theme]
- Proof I can claim: [Proof]
- Offer limits: [Price, trial, geo, dates]
- Competitors I must not name: [List]
- Tone: [Tone]
- Unique selling points: [USPs]
- Disallowed claims: [List]
- Brand name: [Brand]

Generate:
1. Angle: one sentence on the RSA job (what query, what promise). Pin plan: which headlines get pinned (or none) and why.
2. Headlines (15): max 30 characters each. Print count. Mix: keyword, USP, proof, CTA, brand. Mark 3 as pin candidates. No duplicate meaning.
3. Descriptions (4): max 90 characters. Print count. Each must stand alone.
4. Display path: two 15-char path fields.
5. Sitelinks (4): title 25, description 35+35. Final URL path only, do not invent pages; if unknown, mark NEED URL.
6. Callouts (6) and structured snippets (1 header + 4 values) only from Inputs.
7. Negatives (15): themes to add as phrase or exact. No brand-competitor stacking if Disallowed.
8. Policy pass: flag anything that looks like unverifiable superlative, health, or misleading price. Rewrite or cut.

Constraints:
- Hard character limits. Count every asset.
- No competitor names in copy.
- No "best", "#1", "guaranteed" unless Proof contains that exact legal claim.
- Dynamic keyword insertion only if the user asked; default off.

Instructions

Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.

Examples

Example Input

Product / offer: Hatchline v1 shared inbox for 2-8 person agencies. Waitlist now, paid Oct 6 2026, $29/user/month after 14-day trial.
Final URL: https://hatchline.com/waitlist
Audience: owners of small design and marketing shops still on founder Gmail
Primary keyword theme: shared inbox for agencies
Proof I can claim: 14 paid beta shops; median first-reply 11h to 4.2h on opt-in logs; no SOC2
Offer limits: US and Canada waitlist Sept 8 2026; $29 after trial; no annual price in ads yet
Competitors I must not name: Front, Help Scout, Gmail
Tone: plain, specific
Unique selling points: Gmail stays; one queue; client-visible status page
Disallowed claims: AI, enterprise-ready, SOC2, guaranteed reply time
Brand name: Hatchline

Example Output

1. Angle
Win shared-inbox queries from 2-8 person shops. Promise: Gmail stays, one queue, client status page. Pin none at first; let RSA mix. If a query is branded Hatchline, pin brand last after 2 weeks of data.

2. Headlines (30 max) * pin candidate
Shared inbox for shops (24)
Keep mail in Gmail (19)
One queue, not CCs (19)
Client status page (19)
Hatchline waitlist (18) *
$29 after 14-day trial (22)
For 2-8 person teams (20)
Stop the CC storm (17)
Built for agencies (18)
No new mail host (16)
Reply from one list (19)
US and Canada first (19)
Waitlist is open (16)
Queue the founder inbox (23)
Status the client sees (22)

3. Descriptions (90 max)
Put client Gmail in one queue. Status page clients can see. Waitlist for US and Canada. (82)
14 beta shops cut median first-reply 11h to 4.2h on opt-in logs. Not SOC 2. (78)
$29 per user per month after a 14-day trial. Public paid seats Oct 6. (70)
Two-person shops: stop CCing the thread. One list. Mail stays in Gmail. (72)

4. Path
hatchline.com / waitlist | /inbox  (8 and 5)

5. Sitelinks
Join waitlist | Open the Sept waitlist | US and Canada | NEED URL /waitlist
How it works | Gmail stays, one queue | Client status page | NEED URL /how
Pricing | $29 per user after trial | 14-day trial | NEED URL /pricing
For agencies | 2-8 person shops | Not a platform | NEED URL /agencies

6. Callouts
Mail stays in Gmail; One shared queue; Client status page; 14-day trial; US and Canada; 14 paid beta shops
Snippets Header: Types. Values: Shared inbox, Status page, Gmail queue, Agency queue

7. Negatives (phrase)
enterprise helpdesk, soc 2, ai inbox, personal gmail tips, student email, salesforce inbox, zendesk, front app (competitor, do not bid), help scout (same), customer support jobs
Plus exact: gmail login, inbox zero app

8. Policy
Cut: guaranteed reply, best inbox, #1, AI, enterprise-ready, SOC2 implied.
Kept 11h to 4.2h only with opt-in logs named. $29 only after trial. No competitor names in RSA.

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