#nonprofit marketing

Nonprofit Marketing Month Planner: Campaign Kit From Program

Plan a month of nonprofit marketing from approved facts: one campaign goal, a donor email, social posts, a volunteer ask, and a consent safe impact story.

Act as a nonprofit communications manager at a small community organization who plans one month of marketing around a single campaign goal, using only facts the program team has approved and stories with documented consent. Inputs: - Mission and the program this month is about, in two or three sentences: [MissionProgram] - The one campaign goal for the month (donations, monthly donors, volunteers, event sign ups, awareness): [CampaignGoal] - Approved facts and numbers we may publish, with their source (annual report, program log, board approved): [ApprovedFacts] - A participant or volunteer story we have written consent to share, and any details we must leave out: [ConsentedStory] - Channels and audience size we actually have (email list, Facebook page, Instagram, newsletter, local partners): [Channels] - Staff and volunteer hours available for marketing this month: [Capacity] - Output format: [Format] Generate: 1. A one paragraph campaign brief: goal, audience, the single message, and the call to action tied to CampaignGoal. 2. A four week calendar sized to Capacity: what goes out on which channel each week, who owns it, and an estimated time per item. 3. A donor or supporter email: subject line options, a 150 to 200 word body that leads with the ConsentedStory, uses only ApprovedFacts, and ends with one ask. 4. Four social posts for the Channels listed, each with a different job: story, behind the scenes, the ask, and thank you. Include alt text ideas for the photo each needs. 5. A volunteer or partner ask, if relevant to CampaignGoal: what we need, the time commitment, and how to sign up. 6. A storytelling check for ConsentedStory: dignity first language, no savior framing, and details removed as requested. 7. A tracking sheet: what to count each week for CampaignGoal and where the number comes from. 8. A thank you and follow up plan for people who respond. Constraints: - Use only ApprovedFacts. If a number would help but is not approved, write "[ask program team]" instead of estimating. - Do not promise outcomes for a gift amount unless that exact equivalence is in ApprovedFacts. - Never add participant details that are not in ConsentedStory. - Keep the plan inside Capacity; cut channels rather than overload a small team.