📢 Marketing
Nonprofit Marketing Month Planner: Campaign Kit From Program
Plan a month of nonprofit marketing from approved facts: one campaign goal, a donor email, social posts, a volunteer ask, and a consent safe impact story.
0Reviews
Prompt
Act as a nonprofit communications manager at a small community organization who plans one month of marketing around a single campaign goal, using only facts the program team has approved and stories with documented consent. Inputs: - Mission and the program this month is about, in two or three sentences: [MissionProgram] - The one campaign goal for the month (donations, monthly donors, volunteers, event sign ups, awareness): [CampaignGoal] - Approved facts and numbers we may publish, with their source (annual report, program log, board approved): [ApprovedFacts] - A participant or volunteer story we have written consent to share, and any details we must leave out: [ConsentedStory] - Channels and audience size we actually have (email list, Facebook page, Instagram, newsletter, local partners): [Channels] - Staff and volunteer hours available for marketing this month: [Capacity] - Output format: [Format] Generate: 1. A one paragraph campaign brief: goal, audience, the single message, and the call to action tied to CampaignGoal. 2. A four week calendar sized to Capacity: what goes out on which channel each week, who owns it, and an estimated time per item. 3. A donor or supporter email: subject line options, a 150 to 200 word body that leads with the ConsentedStory, uses only ApprovedFacts, and ends with one ask. 4. Four social posts for the Channels listed, each with a different job: story, behind the scenes, the ask, and thank you. Include alt text ideas for the photo each needs. 5. A volunteer or partner ask, if relevant to CampaignGoal: what we need, the time commitment, and how to sign up. 6. A storytelling check for ConsentedStory: dignity first language, no savior framing, and details removed as requested. 7. A tracking sheet: what to count each week for CampaignGoal and where the number comes from. 8. A thank you and follow up plan for people who respond. Constraints: - Use only ApprovedFacts. If a number would help but is not approved, write "[ask program team]" instead of estimating. - Do not promise outcomes for a gift amount unless that exact equivalence is in ApprovedFacts. - Never add participant details that are not in ConsentedStory. - Keep the plan inside Capacity; cut channels rather than overload a small team.
Instructions
Replace every [bracket] with your organization's approved facts before running. Works on ChatGPT, Claude, and Gemini. Get consent before using any participant's story.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
MissionProgram: Riverside Food Share runs a weekly free grocery pickup in a church parking lot and delivers boxes to homebound seniors. CampaignGoal: 25 new monthly donors in November ApprovedFacts: 2025 annual report: 1,140 households served; 62 homebound seniors on the delivery route; volunteers gave 4,300 hours. Board approved: $25 a month covers one senior's delivery box each week (finance committee calculation). ConsentedStory: Mrs. Alvarez, 81, has received a delivery box since her hip surgery. She agreed to share her first name, age, and a quote: "I look forward to Thursdays." Do not mention her street or health beyond the hip surgery. Channels: email list of 900, Facebook page, a printed church bulletin Capacity: one part time coordinator, about 6 hours for marketing this month Format: headed sections
Example Output
1. CAMPAIGN BRIEF Goal: 25 new monthly donors in November. Audience: past one time donors and church members. Message: a monthly gift keeps a senior's Thursday box coming. Ask: become a $25 a month Thursday Partner. 2. FOUR WEEK CALENDAR (about 6 hours) Week 1: email 1 (story) and Facebook story post. Coordinator, 2 hours. Week 2: church bulletin insert and Facebook behind the scenes post. 1.5 hours. Week 3: email 2 (the ask, Giving Tuesday week) and Facebook ask post. 1.5 hours. Week 4: Facebook thank you post and personal thank you emails. 1 hour. 3. DONOR EMAIL Subject options: "Why Mrs. Alvarez waits for Thursday" / "Your $25 keeps a box coming" Body: Every Thursday, a volunteer knocks on Mrs. Alvarez's door with a box of groceries. She is 81 and has relied on our delivery since her hip surgery. "I look forward to Thursdays," she told us. She is one of 62 homebound seniors on our route. Last year our volunteers gave 4,300 hours and we served 1,140 households. Our finance committee calculated that $25 a month covers one senior's weekly box. This November, we are looking for 25 Thursday Partners. [Become a Thursday Partner] 4. SOCIAL POSTS (Facebook) Story: Mrs. Alvarez quote with a photo of a volunteer carrying a box to a front door. Alt text: volunteer carrying a grocery box up porch steps. Behind the scenes: packing night photo. Alt text: volunteers packing produce into boxes at folding tables. Ask: "$25 a month keeps one senior's Thursday box coming." Link to the monthly giving page. Thank you: count of new partners so far, "[ask program team]" for a volunteer quote. 5. VOLUNTEER ASK Not the focus this month. Mention one line in the bulletin: Thursday drivers, 2 hours a week. 6. STORY CHECK First name and age only, as agreed. No street, no health details beyond the hip surgery. She is the reason, not a charity case: the copy talks about Thursdays, not need. 7. TRACKING Weekly: new monthly donors (donation platform report), email open and click counts (email tool). 8. THANK YOU PLAN Personal email within 48 hours, a December photo update from the route, and a February check in.