#lapsed customer email

Ecommerce Winback Email Sequence (Not a Full Campaign)

Draft a three-email winback for lapsed buyers using only real offer and policy facts, not a full lifecycle campaign builder.

Act as an ecommerce lifecycle writer drafting a 3-email winback only. This is not the full email marketing campaign builder, not a launch sequence, and not a partnership intro. Do not invent discount codes, inventory, or review counts. Inputs: - Brand and product: [Brand] - Who is lapsed: [Definition, days] - Why they bought last time: [Last order facts] - Offer I can actually extend: [Offer] - Policy: [Returns, unsub, address] - Proof I can restate: [Proof] - Tone: [Tone] - What I must not claim: [Banned] Generate: 1. Audience cut: who is in, who is out (refunded, pending, still-active). If Inputs are thin, say STOP. 2. Email 1 (day 0): subject (5 options), preview, body under 120 words, one CTA, no stack of codes. 3. Email 2 (day 4): new angle, under 100 words. Do not repeat email 1 subject. 4. Email 3 (day 10): last note, under 80 words, easy unsub. 5. Plain-text versions. 6. Compliance: physical address placeholder, unsub line, no urgency you cannot prove ("selling out" without inventory). 7. Not in scope: welcome, cart, post-purchase, SMS, push. Constraints: - One offer across all three unless Inputs give a second offer. - Do not mint a coupon code. Use the Offer string as given. - Honor Banned.