📢 Marketing
Ecommerce Winback Email Sequence (Not a Full Campaign)
Draft a three-email winback for lapsed buyers using only real offer and policy facts, not a full lifecycle campaign builder.
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Prompt
Act as an ecommerce lifecycle writer drafting a 3-email winback only. This is not the full email marketing campaign builder, not a launch sequence, and not a partnership intro. Do not invent discount codes, inventory, or review counts.
Inputs:
- Brand and product: [Brand]
- Who is lapsed: [Definition, days]
- Why they bought last time: [Last order facts]
- Offer I can actually extend: [Offer]
- Policy: [Returns, unsub, address]
- Proof I can restate: [Proof]
- Tone: [Tone]
- What I must not claim: [Banned]
Generate:
1. Audience cut: who is in, who is out (refunded, pending, still-active). If Inputs are thin, say STOP.
2. Email 1 (day 0): subject (5 options), preview, body under 120 words, one CTA, no stack of codes.
3. Email 2 (day 4): new angle, under 100 words. Do not repeat email 1 subject.
4. Email 3 (day 10): last note, under 80 words, easy unsub.
5. Plain-text versions.
6. Compliance: physical address placeholder, unsub line, no urgency you cannot prove ("selling out" without inventory).
7. Not in scope: welcome, cart, post-purchase, SMS, push.
Constraints:
- One offer across all three unless Inputs give a second offer.
- Do not mint a coupon code. Use the Offer string as given.
- Honor Banned.Instructions
Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.
Examples
Example Input
Brand: Northline 24 oz bottle, D2C Lapsed: last order 180-400 days ago, email opted-in, not refunded in last 90 days Last order: 24 oz stainless, black, no warranty claim on file Offer: 15% off one bottle, code already exists: COMEBACK15, expires 2026-09-15, one use Policy: US ship, 30-day unused returns, Portland warehouse address on file, CAN-SPAM Proof: same 24h ice test, 2-year vacuum warranty still on new bottles Tone: short, no fake miss-you Banned: selling out, we miss you, invented inventory
Example Output
1. Cut In: 180-400 days, opted-in, not refunded last 90. Out: active buyers, refunded, SMS-only. STOP if the ESP segment cannot exclude refunds. 2. Email 1 (day 0) Subjects: 15% off one Northline, code COMEBACK15 (39); Ice test is still 24h at 72 F (35); Cup-holder 24 oz, 15% one use (37); Warranty still 2 years on the vacuum (41); COMEBACK15 through 2026-09-15 (32) Preview: One code, one bottle, expires 2026-09-15. Body (98 words): You bought a Northline 24 oz. Same bottle: 24h ice test at 72 F, lid closed. 2-year vacuum warranty on new units. 15% off one bottle with COMEBACK15 through 2026-09-15, one use. US ship. 30-day unused returns. CTA: apply COMEBACK15. Northline, 4140 N Mississippi Ave, Portland, OR 97227. Unsub in the footer. 3. Email 2 (day 4) Subject: One use. Expires 2026-09-15. (32) Body (72 words): Different angle: cup-holder fit at 24 oz, not ice. Same code COMEBACK15, one bottle, one use. If you already have a bottle you like, ignore this. Unsub in the footer. 4. Email 3 (day 10) Subject: Closing COMEBACK15 on 2026-09-15 (37) Body (54 words): Last email on this code. COMEBACK15 ends 2026-09-15. No fake stock scare. Unsub and we will not send this winback again. 5. Plain text: same bodies, no HTML. 6. Compliance: address in email 1, unsub every time, no selling-out, no miss-you, no second invented code. 7. Not drafted: welcome, cart, SMS.