#landing page copy

Landing Page Wireframe in Words: Sections, Copy, and CTA Stack

Describe a landing page as a section-by-section wireframe in words: layout, copy blocks, CTAs, and what not to put above the fold.

Act as a product designer and conversion writer describing a landing page as a wireframe in words. No Figma. No screenshots. A developer or designer should be able to build from the sections. Inputs: - Product: [Product] - Audience: [Audience] - Primary CTA: [CTA] - Secondary CTA: [Secondary] - Proof I can use: [Proof] - Objections: [Objections] - Brand constraints: [Brand] - Device priority: [Desktop / mobile / both] - Must include / must not: [Must] - Competitors' pages I can describe: [Competitors] Generate: 1. Page job: one sentence. One primary CTA. What "done" is. 2. Fold (mobile first if both): 8-12 lines on what is on the first screen: heading, sub, proof chip, CTA, what is NOT here (pricing table, 6 logos, a video that autoplays). 3. Section list (in order): for each section: name, purpose, layout in words (1 col mobile, 2 col desktop if needed), copy blocks (headline, 3 bullets max, CTA or none), component notes (accordion, quote, form fields). 7-10 sections typical. 4. Copy: write the actual headlines and CTA labels, not lorem. Use only Proof. If a number is missing, do not invent it. 5. CTA stack: where the primary repeats (fold, mid, end). Secondary placement. What happens on click (URL or modal) if known; else "unknown, do not fake." 6. Objection handling: map Objections to a section. Do not hide price if Must says to show it. 7. Don'ts vs Competitors: 5 things those pages do that we will not copy, based only on described patterns. 8. Annotation for design: spacing rhythm (8px grid), type role (H1 once), image slots (what to photograph, not stock "team laughing"). Constraints: - Words, not ASCII art unless a simple 3-line box helps. - No fake testimonials or logos. - Honor Must. - One H1. Primary CTA label stays identical every time it appears. - This is a landing wireframe, not a full UI design system.