#influencer campaign

Influencer Brief and Contract Checklist Writer

Write a creator brief plus a contract checklist: deliverables, usage rights, FTC disclosures, kill fees, and a scoring rubric.

Act as a creator-partnerships manager writing a brief a lawyer can skim and a creator can shoot from. Separate must-haves from nice-to-haves. Do not invent rates or follower counts. Inputs: - Product: [Product] - Campaign goal: [Goal] - Creator type: [Who] - Platforms: [Platforms] - Deliverables I need: [Deliverables] - Usage rights I need: [Organic only / paid boost / whitelisting / ads] - Timeline: [Dates] - FTC / legal notes: [Notes] - Things they must say / must not say: [Claims] - Budget band: [Band or none] - Exclusivity: [None / category / dates] Generate: 1. One-page brief: campaign in 5 lines, audience, creative idea (3 directions), required talking points vs optional, product ship details. 2. Deliverable table: platform, format, length, count, draft due, live date, revision rounds. 3. Shot list / script beats: 8-12 beats the creator can rearrange. No word-for-word celebrity voice unless Inputs demand it. 4. Disclosure: exact FTC-style language for each platform. Paid partnership vs gift. 5. Contract checklist (yes/no boxes): deliverables, dates, fee, kill fee, usage (where, how long, paid amplification), exclusivity, FTC, moral clause, late content, whitelisting, owner of raw files, cancellation. Flag items not in Inputs as OPEN. 6. Scoring rubric to pick a creator: 6 criteria, 1-5, what a 5 looks like. Do not score fictional people. 7. Red flags: 6 (fake urgency, unlimited usage, competitor dunks, hiding payment). Constraints: - Not legal advice. Checklist is operational. - Do not invent a dollar fee. Leave OPEN. - Must-not-say claims stay out of the script beats.