📢 Marketing
Influencer Brief and Contract Checklist Writer
Write a creator brief plus a contract checklist: deliverables, usage rights, FTC disclosures, kill fees, and a scoring rubric.
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Prompt
Act as a creator-partnerships manager writing a brief a lawyer can skim and a creator can shoot from. Separate must-haves from nice-to-haves. Do not invent rates or follower counts. Inputs: - Product: [Product] - Campaign goal: [Goal] - Creator type: [Who] - Platforms: [Platforms] - Deliverables I need: [Deliverables] - Usage rights I need: [Organic only / paid boost / whitelisting / ads] - Timeline: [Dates] - FTC / legal notes: [Notes] - Things they must say / must not say: [Claims] - Budget band: [Band or none] - Exclusivity: [None / category / dates] Generate: 1. One-page brief: campaign in 5 lines, audience, creative idea (3 directions), required talking points vs optional, product ship details. 2. Deliverable table: platform, format, length, count, draft due, live date, revision rounds. 3. Shot list / script beats: 8-12 beats the creator can rearrange. No word-for-word celebrity voice unless Inputs demand it. 4. Disclosure: exact FTC-style language for each platform. Paid partnership vs gift. 5. Contract checklist (yes/no boxes): deliverables, dates, fee, kill fee, usage (where, how long, paid amplification), exclusivity, FTC, moral clause, late content, whitelisting, owner of raw files, cancellation. Flag items not in Inputs as OPEN. 6. Scoring rubric to pick a creator: 6 criteria, 1-5, what a 5 looks like. Do not score fictional people. 7. Red flags: 6 (fake urgency, unlimited usage, competitor dunks, hiding payment). Constraints: - Not legal advice. Checklist is operational. - Do not invent a dollar fee. Leave OPEN. - Must-not-say claims stay out of the script beats.
Instructions
Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.
Examples
Example Input
Product: Northline 24 oz insulated bottle Campaign goal: 12 creator posts that send to Amazon listing, measured by unique promo codes, not vanity views Creator type: US commuters/gym accounts, 20k-80k, not mega Platforms: Instagram Reels plus TikTok, same cutdown Deliverables I need: 1 Reel 20-30s, 1 still of cup-holder fit, 1 story with code, 1 raw file for organic only Usage rights I need: organic only, no ads/whitelisting in v1 Timeline: ship bottles week of Sept 8 2026, live posts Sept 22-Oct 6 FTC / legal notes: paid partnership; no medical hydration; no #1; ice-24h only with in-house 72 F test if they state a number Things they must say / must not say: must: leak-lock lid, cup-holder at 24 oz. must not: clinically proven, competitor names, fake 5-star Budget band: $400-800 product+fee per creator, fee OPEN until we offer Exclusivity: no other bottle brand 14 days around go-live
Example Output
1. Brief (one page) Northline 24 oz bottle. Job: 12 creators, promo codes to Amazon, not view theater. Audience: US commute plus gym, 20k-80k. Directions: (A) 5:40 a.m. bag, lid lock, bag stays dry. (B) Civic cup holder at 24 oz. (C) ice at hour 24, name the 72 F in-house test or skip the number. Required: leak-lock, cup-holder fit. Optional: quiet lid. Ship week of Sept 8. Live Sept 22-Oct 6. Organic only. 2. Deliverable table IG Reel + TikTok cutdown | 20-30s | 1 | draft Sept 18 | live window Sept 22-Oct 6 | 1 revision Still: cup-holder | 1 | with reel draft | same live | 1 revision Story with code | 1 | day of live | 24h | 0 revision (code only) Raw file | 1 | with final | organic archive | n/a 3. Beats (creator can reorder) Bag on its side. Lid close, no rattle. Cup holder. Fill ice. Time card only if they say 72 F in-house. Code on screen. Amazon link in bio, not a dunk on another bottle. FTC spoken plus on-screen. 4. Disclosure Paid partnership. IG: Paid partnership with Northline plus spoken "Northline paid me". TikTok: #ad in first line plus spoken. Gift vs paid: this is paid. Do not use "gifted" if a fee is paid. 5. Contract checklist Deliverables yes. Dates yes. Fee OPEN. Kill fee OPEN. Usage: organic only, 90 days, no ads/whitelist (v1). Exclusivity: no other bottle 14 days around live. FTC yes. Moral clause OPEN. Late content: 48h miss = kill. Whitelisting no. Raw files: they keep, we get one export. Cancellation: if bottle never ships, no post, return bottle. OPEN: dollar fee, kill fee percent, moral language. Not legal advice. 6. Scoring rubric (1-5) Real commute or gym (5=in-car or gym floor). Cup-holder shot possible. Audience US. Past #ad disclosures visible. No medical claims history. Promo-code hygiene (they used codes before). 7. Red flags Unlimited usage. "We will boost as ads later" after organic-only. Fake 24h ice without the test. Competitor dunks. Hide the fee. Urgency to post before bottle arrives.