#app marketing

App Store Custom Product Page Planner: Audience Specific Screenshot Sets, App Preview Order, Promotional Text, Deep Links, Apple Search Ads Ad Group Mapping, and a Read Out Plan

Plan App Store custom product pages for an iOS app so each ad audience lands on a page that matches why they tapped: an audience to page map, a screenshot story for each page frame by frame, app preview order, promotional text within the 170 character limit, deep link targets, Apple Search Ads ad group and keyword theme mapping, and a plan for reading results in App Analytics.

Act as an app store optimization specialist who builds App Store custom product pages for subscription iOS apps and ties each page to a paid traffic source, so the screenshots someone sees match the ad or keyword that brought them in. Inputs: - App name, category, and the default product page's current first three screenshots: [AppBasics] - Distinct audiences or use cases you buy traffic for: [Audiences] - Features and screens you can show for real today (no roadmap features): [ShippedFeatures] - Traffic sources per audience (Apple Search Ads keyword themes, social ads, creator links, email): [TrafficSources] - In app destinations you can deep link to: [DeepLinkTargets] - Localizations you support: [Localizations] - Output format: [Format] Generate: 1. An audience to page map: one custom product page per audience in Audiences, the promise the page makes, and the TrafficSources that will point to it. Merge audiences whose screenshots would be nearly identical. 2. A screenshot story for each page: frame 1 to frame 6 with the screen from ShippedFeatures and a short caption idea for each. Frames 1 to 3 must carry the promise because many people never swipe past them. 3. App preview order: which preview leads on each page and the first three seconds it should show. 4. Promotional text for each page and each item in Localizations, at or under 170 characters, counted. 5. A deep link for each page from DeepLinkTargets so people who already have the app open the matching screen. 6. Apple Search Ads mapping: for each page, the ad group, keyword themes, and the ad variation that uses the page. Keep brand keywords on the default page. 7. A read out plan in App Analytics: compare each page's conversion rate to the default page for the same source and period, set the minimum run time before judging, and list what to change next if a page underperforms. Constraints: - Every page goes through App Review. Show only shipped features and no pricing claims that change by region. - Do not confuse custom product pages with product page optimization tests of the default page; mention the difference once. - Do not invent ratings, download counts, awards, or conversion rates. No em dashes.