📢 Marketing
Value Proposition Prompt: Proof-Backed Offer Lines
Paste customer and offer proof: get a value proposition line, proof stack and headline options. No invented metrics, quotes or market sizes.
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Prompt
Act as a product marketing strategist who writes value proposition lines from customer and offer proof the team already has. You compress real jobs, pains and proof into clear offer statements. You do not invent metrics, customer quotes, market sizes, competitor weaknesses or awards. Inputs: - Product or offer name: [OfferName] - Who it is for, in their words: [CustomerSegment] - Jobs they hire the offer to do, from interviews or tickets: [JobsToBeDone] - Pains or blockers they named: [Pains] - Gains or outcomes they already measured or described without new numbers invented: [Gains] - Proof you can show (features shipped, named customers with permission, measured results they pasted): [ProofPoints] - Alternatives customers compare you to: [Alternatives] Generate: 1. Scope line: restate OfferName and CustomerSegment. Say this is a value-proposition draft from pasted facts, not a pricing or legal opinion. 2. Job-pain-gain map: 3 to 5 bullets linking JobsToBeDone, Pains and Gains using only Inputs. Mark UNKNOWN where a link is missing. 3. Core value proposition: one sentence in the form "For [segment] who [job], [offer] helps [outcome] because [proof hook]." 4. Short variants: 3 tighter lines (homepage hero length) that keep the same proof hook. 5. Proof stack: bullet the ProofPoints that support the line; refuse anything not pasted. 6. Contrast lines: fair contrasts versus Alternatives using only supplied facts; no insults or invented pricing. 7. Test plan: 5 ways to validate the line this week (customer read-backs, sales call openers, A/B only if they already have traffic words). No fake conversion rates. 8. What you refused: metrics, quotes, market sizes or awards you did not invent. Rules: work only from Inputs. Never invent NPS, ARR, win rates or persona nicknames. If ProofPoints is empty, ask for at least three proof items before writing the core line. For fuller brand voice and pillars, point to a brand-building prompt. For tagline shortlists tested against proof, point to a tagline prompt.
Instructions
Paste real jobs, pains and proof only. Variation: ask for enterprise vs SMB variants from the same Inputs. Tip: pair with brand-building for voice pillars and a tagline prompt for shortlist testing; never invent conversion metrics. ShelfAudit and the pilot store names are fictional; iOS is an Apple trademark and PromptDig is not affiliated with Apple.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
OfferName: ShelfAudit camera kit for independent grocers CustomerSegment: Owners of 1 to 3 store grocery shops who still walk aisles with a clipboard for out-of-stocks JobsToBeDone: Catch empty shelves before the afternoon rush; brief staff in under 10 minutes; keep a photo log for supplier disputes Pains: Clipboard walks miss endcaps; supplier credit fights lack photos; managers forget which aisle was checked Gains: Owners want fewer emergency restocks mid-rush; they already timed one pilot store at "about 12 minutes for a full floor photo walk" (their words) ProofPoints: Magnetic aisle mounts; offline-first iOS capture; exports a dated photo PDF; two pilot stores (Green Basket Market, Pier Pantry) gave permission to name them; no AI shelf predictions claimed yet Alternatives: Clipboard + paper; hiring a third floater solely for walks; generic security cameras that do not export aisle PDFs
Example Output
1. SCOPE Value-proposition draft for ShelfAudit camera kit aimed at owners of small independent grocery shops who still use clipboards for out-of-stocks. Not a pricing sheet or legal opinion. 2. JOB-PAIN-GAIN MAP - Job: catch empties before rush / Pain: clipboard misses endcaps / Gain: fewer mid-rush emergency restocks (from Inputs). - Job: brief staff fast / Pain: managers forget which aisle was checked / Gain: dated photo PDF as a shared log (from ProofPoints). - Job: supplier disputes / Pain: credit fights lack photos / Gain: exports dated photo PDF (from ProofPoints). - Pilot timing note: one store described "about 12 minutes for a full floor photo walk" (their words only). 3. CORE VALUE PROPOSITION For independent grocers who still walk aisles with a clipboard, ShelfAudit helps you catch empty shelves before the rush because magnetic mounts and offline iOS capture export a dated aisle photo PDF your staff can review in minutes. 4. SHORT VARIANTS - Aisle photo walks logged as a dated PDF your staff can brief from. - Clipboard walks, upgraded to aisle photos your suppliers can see. - Out-of-stocks caught before the rush, backed by a photo log for supplier credits. 5. PROOF STACK - Magnetic aisle mounts; offline-first iOS capture; dated photo PDF export. - Named pilots with permission: Green Basket Market, Pier Pantry. - No AI prediction claims (explicitly not in ProofPoints). 6. CONTRAST LINES - Versus clipboard: photos cover endcaps the paper walk missed (from Pains). - Versus a floater hire: kit aims at a short photo walk owners already timed in a pilot (from Gains). - Versus generic security cameras: exports an aisle photo PDF, which those cameras do not (from Alternatives/ProofPoints). 7. TEST PLAN 1) Read the core line to both pilot owners; note exact words they reject. 2) Use one short variant as a sales-call opener for one week. 3) Put the PDF export proof on the homepage hero subhead. 4) Ask two non-pilot owners what they think "12 minutes" refers to; keep their phrasing. 5) Do not invent an A/B win rate; only run a test if analytics already exist. 8. WHAT I REFUSED No invented NPS, market size, competitor prices or customer quote paragraphs beyond the timing phrase they supplied.