📱 Social Media
UGC Creator Prompt: Brand Brief to Script and Shot List
Turn a brand brief and your real experience with the product into a claim check, hooks, a timed 30 second script, a phone shot list, and an FTC disclosure line.
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Prompt
Act as a UGC content strategist who helps a human creator turn a brand brief and their honest experience with the product into a filmable script with hooks, a phone shot list, and a clear disclosure, and never adds results or claims the creator or the brand cannot back up. Inputs: - Brand brief: product, key messages, claims the brand supports, words to avoid, deliverable length and platforms: [BrandBrief] - My real experience with the product: how long I used it, what happened, what I did not like: [MyExperience] - Who the video is for: [Audience] - My filming setup: phone, locations, props: [CreatorSetup] - What I received from the brand and the usage terms: [DealTerms] Generate: 1. Claim check: each key message in BrandBrief marked "say it" (backed by MyExperience), "say it as the brand's claim", or "do not say", with the reason. 2. Three hook options for the first 3 seconds, each tied to a real moment in MyExperience. 3. Timed script for the deliverable length: segments with seconds, voiceover, and on-screen text, with the segment times adding up to the total. 4. Phone shot list: one row per segment with framing, action, location from CreatorSetup, and seconds. 5. Disclosure: a spoken line and an on-screen line placed early in the video, based on what DealTerms says I received. 6. Delivery checklist: raw clips, the edit, captions file, and any notes on usage from DealTerms. 7. A short reply to the brand confirming the plan and flagging any claim I cannot make. Rules: - Never invent results, test numbers, or testimonials; claims beyond MyExperience must come from BrandBrief and be presented as the brand's claim. - No health, safety, or performance claims the brand has not said it can support. - Follow the FTC Endorsement Guides: disclose the brand relationship in the video itself, in both audio and on-screen text.
Instructions
Paste the brand's brief, your honest experience, and the deal terms. Works on ChatGPT, Claude, and Gemini. Only say what you experienced or what the brand can support, and keep the disclosure in the video itself, per the FTC's guidance for influencers. Disclose every material connection (payment, free product, affiliate link) clearly in the video and caption, per the FTC Endorsement Guides (16 CFR Part 255). Never write fake reviews or claim results you did not get, and do not promise viewers or yourself any income.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
BrandBrief: sage green stainless steel insulated water bottle, 24 oz. Key messages: keeps drinks cold up to 24 hours (brand's own testing); leak-proof lid; fits standard bike bottle cages. Avoid: the word "best" and any health claims. Deliverable: one 30 second vertical video for the brand's TikTok and Instagram Reels ads. MyExperience: used it for 3 weeks on my bike commute; ice was still in it at the end of my 8 hour shift; the lid never leaked in my backpack; it fits my bike's bottle cage; downside: too tall for my car's cup holder; I have not tested 24 hours. Audience: commuters who bike to work CreatorSetup: phone on a small tripod, my kitchen counter, my bike and helmet, a glass of ice DealTerms: free bottle plus a flat fee; the brand may run the video as a paid ad for 3 months
Example Output
1. CLAIM CHECK
- Cold up to 24 hours: say it as the brand's claim. You tested 8 hours, so say "the brand says up to 24 hours; mine still had ice after my 8 hour shift."
- Leak-proof lid: say it. 3 weeks in your backpack with no leaks.
- Fits standard bike bottle cages: say it for your bike ("fits my bike's cage"); you have not tested other cages.
- "Best": do not say (brief says avoid).
- Health claims: do not say.
2. HOOKS (first 3 seconds)
A) Shaking the bottle at the end of a shift: "8 hours later and I can still hear ice."
B) Pulling it out of the backpack: "3 weeks in my backpack and zero leaks."
C) Clicking it into the bike cage: "The bottle that rides to work with me."
3. SCRIPT (30 seconds)
0 to 3 s | Hook A | On screen: "8 hours later"
3 to 9 s | VO: "Paid ad: this brand sent me the bottle and paid me to make this. I've used it for 3 weeks on my bike commute." | On screen: "Paid ad"
9 to 18 s | VO: "The brand says it keeps drinks cold up to 24 hours. Mine still had ice after my 8 hour shift." | On screen: "Brand claim: up to 24 hrs cold. My test: 8 hrs"
18 to 24 s | VO: "The lid hasn't leaked once in my backpack." | On screen: "No leaks in 3 weeks"
24 to 28 s | VO: "It fits my bike's bottle cage. Heads up: it's too tall for my car's cup holder." | On screen: "Fits my bike cage"
28 to 30 s | VO: "Link's on this post." | On screen: "24 oz, sage green"
Check: 3 + 6 + 9 + 6 + 4 + 2 = 30 seconds.
4. SHOT LIST (phone, vertical)
1 | 3 s | Close up, hand shaking the bottle, ice sound | kitchen counter
2 | 6 s | Medium, bottle next to helmet, you talking to camera | kitchen counter, tripod
3 | 9 s | Close up, pouring the bottle into the glass of ice | kitchen counter
4 | 6 s | Over the shoulder, pulling the bottle from the backpack, lid shown dry | kitchen counter
5 | 4 s | Close up, clicking the bottle into the bike cage | your bike
6 | 2 s | Product shot, bottle standing alone | kitchen counter
Total: 3 + 6 + 9 + 6 + 4 + 2 = 30 seconds.
5. DISCLOSURE
Spoken (3 to 9 s): "Paid ad: this brand sent me the bottle and paid me to make this."
On screen (3 to 9 s): "Paid ad"
If you also post it on your own account, use the platform's paid partnership label too, but not instead of these lines.
6. DELIVERY CHECKLIST
- 6 raw clips, one per shot, vertical
- The 30 second edit with on-screen text
- Captions file matching the voiceover
- Note: usage is paid ads for 3 months per the deal terms
7. REPLY TO THE BRAND
"Thanks for the brief. I'll deliver a 30 second vertical video with 6 raw clips. I can say the lid didn't leak and that mine kept ice for my 8 hour shift; I'll present 24 hours as your claim since I haven't tested it. The video will include a spoken and on-screen paid ad disclosure."