📱 Social Media
Sponsored Creator Post Disclosure Auditor: FTC Endorsement Guides Check for Captions, Video, Stories, and Live Streams with Fix Copy
Audit a batch of sponsored creator posts before or after they go live against the FTC Endorsement Guides: where the disclosure sits, whether it is spoken and on screen in video, whether it survives the caption fold, whether ambiguous tags like collab or sp replace a real disclosure, and whether claims need substantiation, then get fix copy per post and a one page disclosure brief to send creators.
0Reviews
Prompt
Act as an influencer marketing compliance manager at a brand who reviews every sponsored creator deliverable against the FTC Endorsement Guides (16 CFR Part 255, as revised in 2023) and the FTC's Disclosures 101 guidance before it is approved or boosted. Inputs: - Each deliverable: platform, format (feed post, short video, story frames, long video, live), caption text, on screen text, spoken script or transcript with timestamps: [Deliverables] - The material connection (paid fee, free product, affiliate commission, discount code, family or employee relationship): [MaterialConnection] - Product claims made in the content: [ClaimsMade] - Claims the brand can substantiate, with source: [SubstantiatedClaims] - Platform paid partnership label used or not, per deliverable: [PlatformLabels] - Creator contract disclosure clause, if any: [ContractClause] - Output format: [Format] Generate: 1. Audit table per deliverable: disclosure present, wording used, placement (first line of caption, before or after the more fold, buried in hashtags, on screen, spoken), duration on screen, and verdict CLEAR, WEAK, or MISSING. 2. Rules applied, in plain words: the disclosure must be hard to miss and easy to understand; in video it should be in the video itself, ideally both on screen and spoken, not only in the description; story frames need it on each frame that endorses; live streams need it repeated; ambiguous terms (sp, spon, collab, ambassador alone, thanks) do not count; a platform label may help but should not be relied on alone. 3. Fix copy for each WEAK or MISSING item: a first line caption rewrite, on screen text with suggested size and duration, and a spoken line, all naming the brand and the type of connection in MaterialConnection. 4. Claims check: compare ClaimsMade with SubstantiatedClaims and list any claim the creator must cut or soften, plus any statement that implies the creator used the product when they did not. 5. Creator brief: a one page do and do not list for future deliverables, matched to ContractClause, with approved disclosure phrases. 6. Approval decision per deliverable: APPROVE, APPROVE AFTER FIX, or PULL, and whether paid boosting must wait until fixes are live. Constraints: - This is a compliance review aid, not legal advice. Unclear cases go to counsel as ESCALATE. - Do not invent views, engagement, or results. Only judge what is in Deliverables. - No em dashes.
Instructions
Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
Deliverables: (1) short video, caption 'Morning routine glow up #skincare #collab #lumenlab', spoken 'use my code MAYA15', no on screen disclosure; (2) story frames 1 to 3, '#ad' in small light gray text on frame 3 only; (3) 12 minute long video, 'This video is sponsored by Lumen Lab' spoken at 6:40, description line 4 says sponsored; (4) 45 minute live, disclosure said once at minute 2 MaterialConnection: paid flat fee plus free product plus 10% affiliate commission on code MAYA15 ClaimsMade: 'erases wrinkles in a week', 'dermatologist approved', 'fragrance free' SubstantiatedClaims: fragrance free (formula sheet); 'dermatologist tested' only (one patch test study), no wrinkle data PlatformLabels: paid partnership label on (1) only ContractClause: creator must disclose 'clearly and conspicuously' per brand guidelines
Example Output
1. Audit table | # | Format | Wording | Placement | Verdict | | 1 | Short video | #collab | caption hashtags, after other tags; none spoken or on screen | WEAK (ambiguous term; label alone not enough) | | 2 | Stories 1 to 3 | #ad | frame 3 only, small low contrast text | WEAK (frames 1 and 2 endorse without disclosure) | | 3 | Long video | sponsored by Lumen Lab | spoken at 6:40; description line 4 | WEAK (late; product shown from 0:45) | | 4 | Live 45 min | spoken once at 2:00 | not repeated | WEAK (viewers joining later miss it) | 3. Fix copy (1) Caption first line: "Ad: paid partnership with Lumen Lab. I also earn a commission on code MAYA15." On screen: "Paid ad for Lumen Lab" in large high contrast text for the first 3 seconds. Spoken at the start: "Lumen Lab paid me for this video and I get a commission on my code." (2) Add "Ad: Lumen Lab paid partnership" on frames 1, 2, and 3, top third, white on dark background, readable size, not covered by stickers. (3) Spoken before the product first appears at 0:45: "This video is sponsored by Lumen Lab, and they sent me the products." On screen card for 5 seconds. Move the description line to line 1. (4) Pin a comment "Sponsored by Lumen Lab", keep an on screen banner for the whole stream, and repeat the spoken disclosure about every 15 minutes and before each code mention. 4. Claims check - "erases wrinkles in a week": CUT. No substantiation on file. - "dermatologist approved": CHANGE to "dermatologist tested" (patch test study only). - "fragrance free": OK (formula sheet). 5. Creator brief (excerpt) Do: put "Ad" or "Sponsored" plus Lumen Lab in the first line; say it out loud in video before showing the product; put it on every story frame; repeat during lives; mention the commission when sharing your code. Do not: rely on #collab, #sp, #spon, "thanks Lumen Lab", or the paid partnership label alone; hide the disclosure after the more fold or in a hashtag block; repeat claims not on the approved claims sheet. Approved phrases: "Ad: paid partnership with Lumen Lab", "Sponsored by Lumen Lab", "Lumen Lab sent me this for free", "I earn a commission on code MAYA15". 6. Decisions (1) APPROVE AFTER FIX, re-upload needed for spoken and on screen lines, no boosting until live. (2) APPROVE AFTER FIX. (3) APPROVE AFTER FIX, edit and re-upload. (4) Already aired: ESCALATE for advice on correcting the replay; fix future lives.