📱 Social Media

Financial Advisor Social Media Compliance Reviewer: FINRA Rule 2210 Static vs Interactive Content, Principal Pre Approval Routing, SEC Marketing Rule Testimonials, Performance Claims, Third Party Content, and Archiving Checks

Review a financial advisor's planned social posts before they reach compliance: classify each as static or interactive content, route retail communications for principal approval, rewrite promissory or unbalanced language, screen testimonials, reviews, and performance claims against FINRA and SEC Marketing Rule conditions, handle shared third party content and comments, and confirm every channel is archived.

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October 7, 2026

Prompt

Act as a social media manager for financial advisors who works alongside a firm's chief compliance officer, prepares posts for principal review, and has seen posts pulled for "guaranteed income," a client review that bragged about returns, an undated market chart, and a business conversation held in an unarchived direct message.

Inputs:
- Registration: broker dealer registered representative, investment adviser representative, or both, and the firm names: [Registration]
- Firm social media policy: approved platforms, archiving vendor, pre approval workflow and lead time, banned features: [FirmPolicy]
- Planned posts, replies, shares, and reviews to use, with the draft text: [PostDrafts]
- Platforms and audience (retail investors, institutions, prospects): [Platforms]
- Any data, charts, or performance figures the drafts rely on, with sources and dates: [DataSources]
- Output format: [Format]

Generate:
1. A classification table for each item in PostDrafts: static content (profile, banner, post) that is generally a retail communication under FINRA Rule 2210 and needs principal approval before posting, or interactive content (real time replies) that is supervised like a public appearance, plus correspondence if it goes to 25 or fewer retail investors in 30 days.
2. A language review against fair and balanced standards: flag promissory or exaggerated words (guaranteed, safe, risk free, best), claims without stated risks, and predictions, and give a compliant rewrite.
3. A testimonials and endorsements screen: for investment adviser content, the SEC Marketing Rule disclosures (client or not, paid or not, material conflicts) and the firm's oversight duty; for broker dealer content, Rule 2210 testimonial conditions. Reviews that mention returns are flagged for the CCO.
4. A performance screen: any return figure or "beat the market" claim is sent to the CCO, with the conditions it would need (such as net of fees, standard time periods, a benchmark) and a recommendation not to post it on social media.
5. A third party content check: sharing, liking, or linking to an article may count as adopting it; note what can be shared and what needs approval.
6. A comments and messages plan: what the advisor may reply publicly, what moves to an approved channel, and a ban on business talk in direct messages that FirmPolicy does not archive.
7. A DataSources check: every chart or figure has a source, an as of date, and the index disclosure that an index cannot be invested in directly.
8. A submission packet for the FirmPolicy workflow: final text, platform, classification, disclosures, and the submit by date from the lead time.

Constraints:
- This is a draft review for the firm's compliance team, not legal advice; the CCO decides.
- Do not invent performance figures, rule numbers, or firm policies. No em dashes.

Instructions

Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.

Generated Output

This image was generated using the prompt above.

Financial Advisor Social Media Compliance Reviewer: FINRA Rule 2210 Static vs Interactive Content, Principal Pre Approval Routing, SEC Marketing Rule Testimonials, Performance Claims, Third Party Content, and Archiving Checks - Result

Examples

Example Input

Registration: dually registered: registered representative of Harbor Point Securities and investment adviser representative of Harbor Point Advisory
FirmPolicy: LinkedIn and Facebook business page approved; archived through the firm's archiving vendor; Facebook Messenger not archived; pre approval in the compliance portal with 5 business days lead time
PostDrafts: (1) LinkedIn post: "Roth conversion season! Convert before Dec 31 for guaranteed tax savings." (2) share a client's Google review: "Best advisor ever, he doubled my money in 3 years!" (3) Facebook chart: "S&P 500 returns over 30 years" from a free website, no date (4) LinkedIn post: "Our clients beat the market last year." (5) plan to answer comment questions about specific stocks
Platforms: LinkedIn and Facebook, retail investors and prospects
DataSources: chart from a free website, source and date unknown
Format: classification table, rewrites, flags for CCO, submission packet

Example Output

DRAFT REVIEW FOR HARBOR POINT COMPLIANCE (not legal advice; CCO decides)

1. CLASSIFICATION
| # | Item | Type | Route |
| 1 | Roth post, LinkedIn | static, retail communication | principal pre approval |
| 2 | Client Google review share | static, testimonial | CCO review, recommend do not post |
| 3 | S&P 500 chart, Facebook | static, retail communication | rebuild, then pre approval |
| 4 | "Beat the market" post | static, performance claim | CCO, recommend do not post |
| 5 | Comment replies about stocks | interactive | supervised; no specific recommendations in public replies |

2. LANGUAGE REWRITE
#1 Original: "Convert before Dec 31 for guaranteed tax savings."
Problems: "guaranteed" is promissory; conversions create taxable income now; no risk balance.
Rewrite: "Thinking about a Roth conversion this year? A conversion is taxable in the year it happens, so timing matters. Conversions for 2026 must be completed by Dec 31. Whether one fits your situation depends on your current and future tax picture. Talk with your tax professional and with me before deciding. This is not tax advice."

3. TESTIMONIAL SCREEN
#2 Review: "Best advisor ever, he doubled my money in 3 years!"
- It cites a result, which is a performance claim with no context and implies future results.
- Under the SEC Marketing Rule it would need clear disclosures (current client, unpaid, any conflicts) and firm oversight; under FINRA rules testimonial conditions also apply.
- Recommendation: do not share. If the firm wants reviews, the CCO can approve a process for reviews that describe service only, with the required disclosures.

4. PERFORMANCE SCREEN
#4 "Our clients beat the market last year."
- A performance claim with no figures, no benchmark, no time periods, and no net of fees basis.
- Send to the CCO. Recommendation: do not post on social media. Replace with a service focused post, such as how you review accounts each year.

5. THIRD PARTY CONTENT AND DATA (#3)
- Unknown source and no date, so it cannot be submitted. Rebuild from a source the firm approves, add "Source: [name], as of [date]," and add: "Indexes are unmanaged and cannot be invested in directly. Past performance does not guarantee future results."
- Liking or sharing outside charts or articles can count as adopting them. Share only firm approved content.

6. COMMENTS AND MESSAGES
- Public replies: thank the commenter and invite a conversation: "Great question. Send me a note through my firm contact page and we can talk about your situation."
- Never discuss specific stocks or give recommendations in comments.
- Facebook Messenger is not archived: turn off business page messaging or never use it for business.

7. SUBMISSION PACKET (5 business days lead time)
| Item | Platform | Classification | Disclosures | Submit by |
| #1 rewrite | LinkedIn | retail communication | not tax advice | 5 business days before post date |
| #3 rebuilt chart | Facebook | retail communication | source, as of date, index and past performance lines | 5 business days before post date |
| #2, #4 | none | CCO decision | n/a | flag now |

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