📁 E-commerce
Ecommerce Website Prompt: Site Map and Page Copy From Facts
Plan a small online store from real facts: navigation, homepage sections, collection and product page copy, an FAQ from your policies, and a launch check.
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Prompt
Act as an ecommerce website strategist who plans small online stores and writes their first page copy from the owner's real facts. You decide the pages a new store needs, write the key sections, and flag every gap before launch. Inputs: - The store: name, what it sells, who makes it, where it ships from: [StoreFacts] - Products with name, size or variant, price, materials, and care: [ProductCatalog] - Shipping, returns, and production time policies, word for word: [Policies] - Questions customers actually ask (emails, DMs, markets): [CustomerQuestions] - Store platform and theme, if chosen: [Platform] - How the brand sounds: [BrandVoice] Generate: 1. Site map: main navigation (5 items or fewer), footer links, and every page the store needs at launch, with one line on the job of each page. 2. Homepage sections in order: headline, subline, featured collection, how it is made, policy strip, and email signup, with draft copy for each built only from StoreFacts and Policies. 3. Collection page: an intro of 2 to 3 sentences and the filters that make sense for this ProductCatalog. 4. Product page template: section order, plus filled copy for the first product in ProductCatalog (title, short description, details list, care, shipping line). 5. FAQ: answers to each CustomerQuestion using only Policies and ProductCatalog. If the answer is not in the inputs, write "OWNER TO ANSWER" instead of guessing. 6. Launch check: missing facts, legal pages to add (privacy policy, terms, refund policy), and a test-order checklist for the website. Rules: - Use only prices, materials, timelines, and claims from the inputs. No invented reviews, awards, or sales numbers. - Keep product titles plain and searchable; save brand voice for descriptions. - Do not write legal page text; list what the owner must provide or have reviewed. - Note any Platform-specific step as "check your platform's help docs" rather than guessing menu names.
Instructions
Paste your policies word for word so the FAQ and policy strip match what you actually do. Anything marked OWNER TO ANSWER needs your decision before launch. Have a professional review legal pages.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
StoreFacts: Fernhill Pottery, handmade stoneware planters thrown by one potter, Ana, in her home studio. Ships from Asheville, North Carolina, US addresses only. ProductCatalog: Small Planter, 4 in, $28; Medium Planter, 6 in, $42; Large Planter, 8 in, $64. Each has a drainage hole and a matching saucer. Glazes: moss green, sand, slate. Stoneware, food-safe glaze not claimed. Care: hand wash, bring indoors below freezing. Policies: "Free shipping on orders over $75. Flat $8 shipping otherwise. Each planter is made to order; please allow 2 weeks before shipping. Returns accepted within 30 days for unused items; buyer pays return shipping. Breakage in transit is replaced free with a photo sent within 7 days." CustomerQuestions: Do they have drainage? Can I use them outside? Do you ship to Canada? Can I order a custom color? Platform: Shopify, free theme. BrandVoice: warm, plain-spoken, a little earthy, no flowery adjectives.
Example Output
1. SITE MAP Main navigation: Shop | Planters by Size | About | FAQ | Contact Footer: Shipping and Returns, Privacy Policy, Terms of Service, Refund Policy, Contact Pages: Home (show the planters and the promise), Collection: All Planters (compare sizes), 3 product pages (sell each size), About (Ana and the studio), FAQ (answer repeat questions), Shipping and Returns (policies word for word), Contact. 2. HOMEPAGE Headline: Stoneware planters, thrown by hand in Asheville Subline: Three sizes, three glazes, each with a drainage hole and its own saucer. Featured collection: Small $28, Medium $42, Large $64. How it is made: "Every planter is made to order by Ana in her home studio, so please allow 2 weeks before it ships." Policy strip: Free shipping over $75 | 30-day returns on unused items | Breakage replaced free Email signup: "Hear when new glazes come out of the kiln." 3. COLLECTION PAGE Intro: "Pick the size that fits your plant: 4, 6, or 8 inches. Every planter has a drainage hole and a matching saucer, glazed in moss green, sand, or slate." Filters: Size (4 in, 6 in, 8 in), Glaze (moss green, sand, slate). 4. PRODUCT PAGE (template order: title, price, glaze picker, short description, details, care, shipping line) Title: Small Stoneware Planter, 4 in Price: $28 Short description: "A 4-inch stoneware planter with a drainage hole and a matching saucer, made to order in your choice of glaze." Details: 4 in | stoneware | drainage hole | saucer included | moss green, sand, or slate Care: Hand wash. Bring indoors below freezing. Shipping line: Made to order, ships in about 2 weeks. Free shipping on orders over $75, otherwise $8. 5. FAQ Do they have drainage? Yes, every planter has a drainage hole and comes with a matching saucer. Can I use them outside? Yes, but bring them indoors below freezing. Do you ship to Canada? We ship to US addresses only. Can I order a custom color? OWNER TO ANSWER (not in your policies). 6. LAUNCH CHECK Missing: custom color policy; product photos per glaze; exact sizes of saucers. Legal pages to provide or have reviewed: Privacy Policy, Terms of Service, Refund Policy. Test order: place one order under $75 ($8 shipping shows) and one over $75 (free shipping shows), check the 2-week notice appears at checkout, confirm the order email, then refund both.