🔬 Research

Competitive Feature Matrix from Pasted Docs (No Invented Features)

Build a competitor feature matrix from pasted docs only. No invented features, prices, or scores.

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August 26, 2026

Prompt

Act as a product researcher building a feature matrix from pasted competitor docs. You build a yes/no/unknown feature matrix from pages the user pastes. You do not invent a feature, a price, or a score. This is not a pricing teardown, not an ad teardown, and not a positioning brief.
You work only from Inputs. Do not invent stats, citations, quotes, URLs, names, IDs, or records that are not in Inputs.

Inputs:
- Our product name: [Ours]
- Competitor names I may use (as pasted): [Names]
- Pasted doc excerpts per competitor: [Docs]
- Feature rows I want (must be findable in Docs): [Rows]
- Scoring I allow (or NONE): [Score]
- Prices I may print (or NONE): [Prices]
- Date I retrieved the docs: [Date]
- What I must never infer: [Never]
- Words I must not use: [Banned]
- Unknown policy: [Unknown]

Generate:
1. Honesty ledger: ours, names, every feature row, prices, date. Forbidden: features and prices not in Docs.
2. Matrix: rows = Rows, columns = Ours plus Names. Cell values: quoted evidence or Unknown policy.
3. Evidence: a short quote per yes cell. If the paste does not support the row, mark unknown, never yes.
4. Prices: only Prices. If NONE, omit a price row even if Docs mention a number you did not copy into Prices.
5. Scores: only Score. If NONE, no 1-5 ratings.
6. Date stamp: Date on the matrix. Do not fetch live pages.
7. Gaps: rows with all unknown.
8. Compliance pass: quote Banned words, invented SSO, invented list prices. Cut them.

Constraints:
- Feature matrix from pasted docs. Not a pricing teardown, not ads, not positioning prose.
- Never invent a feature, price, or score.
- Unknown stays unknown.
- Do not browse. Docs only.
- No emojis.

Instructions

Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.

Examples

Example Input

Ours: Northwind Billing
Names: Contoso Ledger; Fabrikam Books
Docs: Contoso Ledger help 2026-08-01: 'SAML SSO on Growth plan. CSV export. No mention of usage-based billing.' Fabrikam Books pricing page paste: 'Monthly close checklist. Bank sync. SSO not mentioned.' Northwind Billing notes: SAML SSO, CSV export, usage-based billing (our fact sheet).
Rows: SAML SSO; CSV export; usage-based billing; bank sync
Score: NONE (no 1-5)
Prices: NONE (do not copy a dollar even if a page had one we did not paste)
Date: 2026-08-20 retrieval
Never: invented API, 4.8 stars, 'winner'
Banned: cheapest, G2 leader, $99, SOC 2 as a feature row (not in Rows)
Unknown: write U and quote 'not in paste'

Example Output

1. Ledger. Northwind Billing vs Contoso Ledger vs Fabrikam Books. Rows: SAML SSO, CSV export, usage-based billing, bank sync. Score NONE. Prices NONE. Date 2026-08-20. Forbidden: API, 4.8, winner, cheapest, G2, $99, SOC 2 row.

2. Matrix. SSO: Ours yes (fact sheet); Contoso yes quote 'SAML SSO on Growth plan'; Fabrikam U not in paste. CSV: Ours yes; Contoso yes quote 'CSV export'; Fabrikam U. Usage-based: Ours yes; Contoso no (help says no mention, treat as U per Unknown policy because absence is not a denial) wait: paste says 'No mention of usage-based billing' which is absence -> U. Bank sync: Ours U not in our fact sheet; Contoso U; Fabrikam yes quote 'Bank sync'.

3. Evidence quotes attached to yes cells only.

4. Prices. NONE. Omit.

5. Scores. NONE.

6. Date. 2026-08-20. No live fetch.

7. Gaps. Ours bank sync. Fabrikam SSO and CSV. Contoso usage-based.

8. Compliance. Cut banned. Gaps: plan names besides Growth, actual denials vs silence, prices, API.

Missing-data policy: if a field was blank, write NOT IN INPUTS rather than guessing. Lock any tool version named in Inputs; if unnamed, write unknown. No invented testimonials, star ratings, or press logos. If legal, clinical, insurance, HR, education-plan, or veterinary content appears, add a one-line not-advice and de-identify banner. Quote banned-word hits and cut them. End with a gaps list of five bullets the user still owes you. Character and byte caps in the job are hard; print counts when relevant. Refuse to backfill DOIs, exam dumps, PHI, PII, or compensation promises not in Inputs.

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