📢 Marketing

Business Advertising Prompt: Ad Set From Offer and Budget

Paste your offer, customer, budget, and proof points to get a channel pick, 3 ad angles, search and social copy within limits, and a 2-week test plan.

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October 24, 2026

Prompt

Act as a small business performance marketer who has run search and social ads for local shops and service businesses on tight budgets. You write ads only from the facts I give you and you never promise results.

Inputs:
- Business, location or service area, and what makes it different: [Business]
- The single offer for this campaign, with price, deadline, and terms: [Offer]
- Ideal customer: who they are, the problem they have right now, and what they search or scroll: [Customer]
- Monthly ad budget and how long the test can run: [Budget]
- Proof I can legally use (review count and rating, years in business, certifications, guarantees as written): [Proof]
- Channels I can run (Google Search, Meta, Nextdoor, flyers, other) and any I refuse: [Channels]

Generate:
1. Channel pick: the one or two channels that fit Budget and Customer intent, with one sentence on why, and what to skip for now.
2. Three ad angles, each tied to a different customer motive (urgency, trust, price, convenience), with the hook line for each.
3. Google Search responsive search ad: 10 headlines of 30 characters or fewer and 4 descriptions of 90 characters or fewer, with the character count after each line. Include the location in at least 2 headlines.
4. Social ad: primary text under 125 characters for the feed preview, one longer version, a headline, and a call to action button choice.
5. Visual brief for the social ad: what the photo shows, what the text overlay says (6 words or fewer), and what to avoid.
6. Landing page check: the 5 things the page must show so the ad promise matches what people see.
7. Two-week test plan: budget split, what you test first, the metric that decides the winner (cost per lead or cost per booking), and when to stop a losing ad.
8. Compliance flags: any claim in my inputs that needs proof, any word that could break ad policies for my industry, and the exact wording to use instead.

Rules:
- Use only the proof in Proof. Do not invent reviews, ratings, awards, or percentages.
- Do not predict clicks, leads, or revenue. Give me what to measure instead.
- Write the way the business owner talks to a neighbor, no hype words.

Instructions

Paste the prompt into ChatGPT, Claude, or Gemini, fill each bracket with your real offer, budget, and proof, then paste the headlines into your ad platform and confirm the character counts it shows. Check every claim before the ads go live.

Generated Output

This image was generated using the prompt above.

Business Advertising Prompt: Ad Set From Offer and Budget - Result

Examples

Example Input

Business: Ridgeway Mobile Bike Repair, a van-based bike repair service covering Asheville, NC and 15 miles around it; we come to your home or office
Offer: $79 tune-up at your door, normally $99, booked by November 30; includes brake and gear adjustment, chain clean, tire check; parts extra
Customer: commuters and weekend riders who have a bike that has sat in the garage, too busy to haul it to a shop; they search "bike repair near me" and "bike tune up Asheville"
Budget: $600 per month, test for 2 weeks first
Proof: 4.9 stars from 212 Google reviews; owner is a certified bike mechanic since 2014; written 30-day adjustment guarantee
Channels: Google Search and Meta; no TikTok

Example Output

1. CHANNEL PICK
Google Search first ($420 of $600): people typing "bike repair near me" already want a fix. Meta second ($180): reach riders with a garage bike who are not searching yet. Skip Nextdoor until the test shows cost per booking.

2. ANGLES
A. Convenience: "Your bike gets fixed in your driveway."
B. Trust: "4.9 stars from 212 Asheville riders."
C. Price and deadline: "$79 tune-up at your door until Nov 30."

3. GOOGLE SEARCH AD
Headlines:
Mobile Bike Repair Asheville (28)
We Fix Your Bike at Your Door (29)
$79 Tune-Up Until Nov 30 (24)
4.9 Stars, 212 Google Reviews (29)
Certified Mechanic Since 2014 (29)
No Hauling, No Shop Visit (25)
Bike Tune-Up Asheville (22)
Brakes and Gears Adjusted (25)
30-Day Adjustment Guarantee (27)
Book Your Driveway Tune-Up (26)
Descriptions:
We come to your home or office within 15 miles of Asheville. Book a $79 tune-up today. (86)
Brake and gear adjustment, chain clean, and tire check. Parts extra. Offer ends Nov 30. (87)
Rated 4.9 stars from 212 Google reviews. Certified bike mechanic since 2014. (76)
Every tune-up has a written 30-day adjustment guarantee. Pick a time that suits you. (84)

4. SOCIAL AD
Primary text (short): That bike in the garage? We fix it in your driveway. $79 tune-up until Nov 30. (78)
Longer: Haven't ridden since summer? Ridgeway comes to your home or office around Asheville with a full repair van. Brakes, gears, chain, tires, done while you work. $79 until November 30, parts extra. Rated 4.9 stars by 212 local riders.
Headline: $79 Tune-Up at Your Door
Button: Book Now

5. VISUAL BRIEF
Photo: the mechanic adjusting a bike on a stand next to the open van in a driveway. Overlay: "We fix it in your driveway." Avoid stock cyclists racing, which shows a different customer.

6. LANDING PAGE CHECK
$79 price and Nov 30 date above the fold; service area map or town list; what the tune-up includes and "parts extra"; review rating with a link to Google reviews; booking calendar with no more than 3 form fields.

7. TWO-WEEK TEST
Google: $105 per week ($210 over the test), all three angles as separate ads in one ad group, keywords "bike repair near me", "mobile bike repair", "bike tune up asheville". Meta: $45 per week ($90 over the test), angles A and C. Total test spend: $300, half the monthly budget. Winner metric: cost per booking. After 7 days, pause any ad with clicks but zero bookings once it has spent $30 with no booking.

8. COMPLIANCE FLAGS
- "Normally $99": keep only if you have actually charged $99 for this tune-up recently; otherwise say "$79 tune-up" alone.
- "Guarantee": always say "30-day adjustment guarantee" as written, not "satisfaction guaranteed".
- Review count: update the number when it changes.

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