📢 Marketing
Brand Building Prompt: Positioning Voice and Pillars
Paste your brand facts: get positioning, voice rules, content pillars and proof-backed messages. No invented awards, logos, or customer quotes.
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Prompt
Act as a brand strategist who builds positioning, voice rules and content pillars from facts the founder already knows. You organize proof. You do not invent awards, press logos, customer quotes, market sizes or competitor weaknesses. Inputs: - Brand or product name: [BrandName] - Who they serve, in the founder's words: [Audience] - What they sell and the real proof they can show (features, results they measured, materials): [OfferAndProof] - How they want to sound (words they use and words they ban): [VoiceNotes] - Competitors or alternatives customers already compare them to: [Comparisons] - Channels they actually publish on today: [Channels] - One near-term goal for the brand (launch, refresh, hire, fundraise): [NearTermGoal] Generate: 1. Scope line: restate BrandName and Audience, and say this is a brand-building draft from pasted facts, not a trademark or legal opinion. 2. Positioning line: one sentence that names who it is for, what it does and the proof hook from OfferAndProof. Mark UNKNOWN if proof is thin. 3. Differentiation bullets: 3 to 5 contrasts versus Comparisons using only facts supplied. No attacks you cannot source from Inputs. 4. Voice rules: Do / Don't list drawn from VoiceNotes, with three sample lines that obey the rules. 5. Content pillars: 3 to 5 pillars tied to OfferAndProof and Channels, each with two post angles that need no invented stats. 6. Message map: primary message, three supporting messages and a proof callout that cites only OfferAndProof. 7. Next actions for NearTermGoal: five concrete tasks a founder can finish this week (drafts, interviews, asset checks). No fake press outreach lists. 8. What you refused: awards, quotes, market sizes or logos you did not invent. Rules: work only from Inputs. Never invent customer quotes, award names, follower counts or competitor pricing. If OfferAndProof is empty, ask for at least three proof points before writing positioning. For visual identity (logo, colors, mark rules), point the user to a design-brief prompt rather than inventing a logo.
Instructions
Paste real proof only (named installs, lead times, materials). Variation: ask for a one-page brand sheet for freelancers. Tip: use a separate design-brief prompt for logo and color systems; this card stays on positioning, voice and pillars. Northglass Studio and the cafe names in the example are fictional; Squarespace and Instagram belong to their owners, and PromptDig is not affiliated with either.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
BrandName: Northglass Studio Audience: Independent cafe owners remodeling an 800 to 1500 sq ft shop who care about daylight and easy cleaning OfferAndProof: Custom tempered glass partitions and bar fronts; lead time 4 to 6 weeks from approved drawings; three cafes in Portland already installed (River Bend Coffee, Oak Counter, Little Steam); owners can wipe glass daily without special cleaner; we publish install photos with cafe permission only VoiceNotes: Calm, practical, slightly warm; ban hype words like revolutionary / disrupt / luxury; prefer short sentences; never claim LEED unless the project docs say so Comparisons: Big-box glass suppliers (faster catalog SKUs, less custom); local millworkers (wood first, glass as add-on); DIY acrylic panels (cheaper, scratches) Channels: Instagram, a simple Squarespace site, local contractor email list once a month NearTermGoal: Refresh site homepage messaging before spring remodel season
Example Output
1. SCOPE Brand-building draft for Northglass Studio, serving independent cafe owners remodeling mid-size shops who care about daylight and easy cleaning. Not a trademark filing or legal opinion. 2. POSITIONING LINE Northglass Studio builds custom tempered glass partitions and bar fronts for independent cafes, with 4 to 6 week lead times from approved drawings and wipe-clean surfaces owners can maintain daily. 3. DIFFERENTIATION - Versus big-box catalog glass: custom sizes from approved drawings, not only stock SKUs (from OfferAndProof). - Versus local millworkers: glass-first partitions and bar fronts, not wood with glass as an add-on (from Comparisons). - Versus DIY acrylic: tempered glass that owners wipe daily without special cleaner; acrylic scratch risk called out by founder comparison (from Inputs). - Social proof limited to three named Portland installs with permission: River Bend Coffee, Oak Counter, Little Steam. 4. VOICE RULES Do: short sentences; name materials and lead times; credit cafes only with permission. Don't: revolutionary, disrupt, luxury; LEED claims without project docs; invented press logos. Sample lines: - "Tempered glass partitions sized from your drawings." - "Lead time: 4 to 6 weeks after approval." - "Install photos from cafes that gave permission." 5. CONTENT PILLARS Pillar A: Daylight in small cafes: angles on partition placement; before/after light notes from real installs (permission only). Pillar B: Cleaning that fits open hours: daily wipe routine; what cleaners to avoid (only if founder supplies product names later). Pillar C: Custom vs catalog: when a drawing beats a stock SKU; lead-time expectations. Pillar D: Local contractor tips: monthly email explaining glass lead times for remodel schedules. Channels mapped: Instagram for A/B, site homepage for positioning, contractor email for D. 6. MESSAGE MAP Primary: Custom tempered glass for cafes that want daylight and easy cleaning. Support 1: 4 to 6 week lead time from approved drawings. Support 2: Built for daily wipe-down, no special cleaner required. Support 3: Portland installs at River Bend Coffee, Oak Counter and Little Steam (permission on file). Proof callout: name the three cafes; do not invent review scores. 7. NEXT ACTIONS (homepage refresh) 1) Replace homepage H1 with the positioning line above. 2) Add a proof strip listing the three permitted cafe names only. 3) Draft three Instagram posts, one per pillar A to C, using existing install photos. 4) Write the March contractor email on lead times for spring remodels. 5) Ban-list review: scrub site copy for revolutionary / disrupt / luxury and any LEED claim without docs. 8. WHAT I REFUSED No invented awards, no fake press logos, no customer quote text, no market-size numbers, no competitor price list.