📢 Marketing

Affiliate Program Terms Builder for Impact, PartnerStack, or ShareASale: Commission Tiers, Referral Window, Locking Period, Reversal Rules, Brand Bidding and Coupon Site Policy, FTC Disclosures, and a Partner Welcome Kit

Write the program terms a brand loads into its affiliate network before recruiting partners: commission tiers that fit your margin, a referral window and attribution rule, a locking period that covers your refund window, reversal reasons, clear rules on trademark bidding, coupon and deal sites, incentivized traffic and self referrals, FTC disclosure requirements, and a short welcome kit for approved partners.

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October 7, 2026

Prompt

Act as an affiliate program manager who has launched partner programs on Impact, PartnerStack, and ShareASale, and has watched a program lose money because coupon sites took credit for sales the brand would have made anyway.

Inputs:
- Product, price points, gross margin, and refund window: [ProductEconomics]
- Network or platform you will run on, and whether you sell one time or by subscription: [Network]
- Partner types you want (content sites, creators, newsletters, coupon sites, software partners, agencies): [PartnerMix]
- Paid search setup and trademarked terms you bid on: [BrandTerms]
- Channels or tactics you already know you do not want: [Prohibited]
- Output format: [Format]

Generate:
1. Commission math from ProductEconomics: the highest payout the margin allows after refunds and network fees, then a base rate and up to two performance tiers (by monthly sales or revenue). For subscriptions on Network, choose between a one time bounty, a first year recurring percentage, or a capped recurring term, and show the cost per new customer for each.
2. Attribution rules: referral window length (state it in days), last click or first click, what happens when two partners touch the same order, and whether coupon codes override cookies. Explain the trade off in one line each.
3. A locking period at least as long as the refund window, plus the reversal reasons: refunds, chargebacks, fraud, duplicate orders, orders by the partner or their household, and orders placed in breach of these terms.
4. Brand bidding policy from BrandTerms: no bidding on trademarked terms or misspellings, no use of the brand in ad copy or display URLs, negative keyword request, and how violations are handled (warning, reversal, removal).
5. Coupon and deal site policy for PartnerMix: only codes issued to that partner, no publishing of codes issued to others, a lower rate or exclusion for coupon placements if the margin needs it, and a list of what counts as a valid deal.
6. Prohibited traffic from Prohibited plus standard bans: incentivized clicks, cookie stuffing, toolbar or browser extension injection, adware, spam email, and posing as the brand.
7. FTC disclosure section: a clear and conspicuous disclosure close to the link or claim, on the screen or in the audio for video, not hidden behind a "more" link or only in a bio, plus three sample disclosures by format. Mark "check the current FTC Endorsement Guides" rather than quoting the rule.
8. Payment terms: minimum payout, payment schedule after locking, and tax form collection handled through the network.
9. A partner welcome kit under 250 words: what to promote, approved claims, brand assets location, disclosure reminder, and a contact.

Constraints:
- Do not promise earnings or invent conversion rates; every rate must trace to ProductEconomics.
- Use the network's own field names only when you are sure; otherwise say "map to your network's setting". No em dashes.

Instructions

Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.

Generated Output

This image was generated using the prompt above.

Affiliate Program Terms Builder for Impact, PartnerStack, or ShareASale: Commission Tiers, Referral Window, Locking Period, Reversal Rules, Brand Bidding and Coupon Site Policy, FTC Disclosures, and a Partner Welcome Kit - Result

Examples

Example Input

ProductEconomics: stainless steel water filter pitcher at 64 dollars and replacement filter subscription at 18 dollars every 2 months; blended gross margin 58 percent; 30 day refund window; refund rate about 6 percent
Network: Impact, sells one time and by subscription
PartnerMix: kitchen and wellness bloggers, YouTube creators, 2 newsletters, coupon sites only if they cannot steal credit
BrandTerms: we bid on our brand name and "brand + filter" on Google Ads
Prohibited: no Facebook ads run by partners using our name, no cashback sites for now
Format: policy document with tables

Example Output

1) COMMISSION MATH
Pitcher: 64 x 58% = 37.12 gross margin. After a 6% refund drag and about 20% network fees on payouts, a ceiling near 15 dollars per pitcher keeps the order profitable.
| Tier | Monthly attributed sales | Pitcher rate | Subscription |
| Base | 0 to 49 | 12% (7.68) | 20% of first 3 filter orders |
| Tier 2 | 50 to 199 | 15% (9.60) | 20% of first 6 filter orders |
| Tier 3 | 200+ | 18% (11.52) | 20% of first 6 filter orders |
Capped recurring keeps cost per new subscriber at 10.80 to 21.60 dollars.

2) ATTRIBUTION
- Referral window: 30 days. Long enough for a considered kitchen purchase.
- Last click wins. Simple and standard.
- A partner coupon code overrides the cookie, because the code proves who drove the sale.

3) LOCKING AND REVERSALS
- Locking period: 45 days after order, covering the 30 day refund window plus shipping.
- Reversed: refunds, chargebacks, fraud, duplicate orders, orders by the partner or household, orders in breach of section 4 to 6.

4) BRAND BIDDING
- No bidding on our brand name, "brand + filter", or misspellings on any search engine.
- No brand name in ad copy or display URLs.
- Add our brand as a negative keyword. First breach: warning and reversal of affected orders. Second: removal.

5) COUPON AND DEAL SITES
- Only codes issued to you. Publishing another partner's code voids commission on those orders.
- Coupon placements earn the Base rate only, with no tier upgrades.
- Valid deals: your issued code, a bundle we announce in the partner newsletter.

6) PROHIBITED TRAFFIC
Incentivized clicks, cookie stuffing, extension or toolbar injection, adware, unsolicited email, posing as the brand, Facebook ads using our name, cashback and rebate sites.

7) FTC DISCLOSURE
Place a clear disclosure next to the link or claim. On video, say it out loud and show it on screen near the start. Not only in a bio and not behind a "more" link. Check the current FTC Endorsement Guides.
- Blog: "I earn a commission if you buy through my links."
- YouTube: say "I earn a commission if you buy through the links below" in the first 30 seconds and show it on screen.
- Newsletter: "Paid link" beside the link.

8) PAYMENT
Minimum payout 50 dollars, paid monthly after locking. Tax forms collected by the network; map to your network's setting.

9) WELCOME KIT
Welcome to the partner program. Promote the pitcher and the filter subscription. Approved claims: certified to reduce the contaminants listed on the product page, stainless steel body, filters every 2 months. Do not make health cure claims. Logos, product photos, and a demo clip are in the partner asset folder. Disclose every link next to the link. Your code earns credit even without a click. Questions go to the partner manager.

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