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How to Run a Competitor Pricing Teardown from Pasted Pages

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How to Run a Competitor Pricing Teardown from Pasted Pages

Pricing teardowns fail when the model remembers a list price. It fills a cell you never pasted, annualizes a monthly plan, and adds a popular badge the page did not show. You present. Someone opens the live page. The number is wrong. The job is a teardown from the HTML or screenshots you pasted, with every price traced to a line, and a NO_DATA list for missing plans.

The matching generator is the Competitor Pricing Teardown from Pasted Pages prompt. Browse related cards in the PromptDig library (Browse more prompts). When a filled run survives a live-page check, share the version you actually use (Share a prompt).

Paste the pages. Do not name a price from memory.

Question is the comparison you need: who bills how, what is included, what is usage-based. Sources I may use: the competitor names and URLs you actually opened. Pastes: the pricing page text, FAQ snippets, and screenshots transcribed as text. Source policy: pasted pages only. No Wayback, no last time I checked, no G2 summaries. Output shape: a table plus caveats, or a memo. Off-limits: invented list prices, invented discounts, celebrity logos.

If you pasted Vendor A and Vendor B, the teardown has two columns. Do not add Vendor C because it belongs in the category. If a paste is a homepage with no prices, that column is NO_DATA, not a remembered 2024 list.

Currency and period stay as printed. $49/mo stays monthly. Do not print $588/yr unless the page shows an annual price. Do not convert EUR to USD. Do not correct a strike-through.

No invented list prices, seats, or overage math

List prices, seat minimums, overage rates, and free-tier caps may appear only from Pastes. Starts at is allowed if the paste says starts at. Typically is not a price. A sales-assisted contact us plan is contact us, not a guessed enterprise number.

Included features: only the bullets on the pasted page. Do not import a feature from a product tour you did not paste. Do not assume SSO is on the Pro plan because it usually is. If the page is silent, the cell is unknown.

Discounts: only the promo text in the paste. Do not apply a generic 20% annual discount. Do not invent a nonprofit SKU. If the paste has a coupon field and no published rate, write that a field exists and the rate is NOT IN INPUTS.

Quotes from customers do not belong unless they are on the pasted page. Do not add G2 stars. Do not add trusted by. Those are marketing, and they are almost always invented in teardown runs.

Method, caveats, and a table you can defend

Method notes should name the URLs, the date you captured them if you typed a date, and whether you pasted HTML or a manual transcript. If you did not type a capture date, write unknown. Do not invent as of August 2026.

Caveats: usage-based lines with no unit price, regional pages you did not open, logged-in prices you could not see, and plans hidden behind a toggle you did not expand. Print those. A teardown that admits a missing toggle is better than a complete matrix with a guessed cell.

Gaps: missing annual prices, missing seat definitions, missing overage units, missing contract terms, missing whether tax is included. Do not fill them from a blog post. Version-lock named tools. If you did not name a spreadsheet, write unknown.

If the comparison is used for legal, procurement, or HR compensation talk, add not-advice. Strip emails and phone numbers the paste dumped from a live chat widget.

A worked pass: two pages, no enterprise number

Say Pastes has Vendor A's four public tiers and Vendor B's contact sales row. Deadline Friday. Budget not approved. No customer quotes. The table can list A's four prices as printed. B's enterprise cell is contact sales, not $2,400. The findings can note the Friday deadline as a process fact. They cannot invent a budget ceiling or a we usually pay number.

If a later capture gets B's public calculator, paste the new page and rerun. Do not patch the old invented cell. The source policy echo should still say pasted pages only.

Banned words: best, guaranteed, #1, invented percents. If the model writes best value at 40% less, quote it and cut it. Compare only numbers that exist in both pastes, or mark the comparison as incomplete.

Watch unit mismatch. If A bills per seat and B bills per workspace, do not force a per-user column. Write the units as printed and put apples-to-oranges in caveats. A false per-user conversion is just an invented list price with extra math.

If a paste includes a footnote about fair-use or a separate data-sheet URL you did not open, do not fetch it from memory. List the footnote as a gap. The teardown is allowed to be incomplete. It is not allowed to be confident and wrong.

Fill the card, then run

Paste the pages you actually opened. Name the competitors. Leave Off-limits explicit: no remembered prices.

Question: [Question]
Sources I may use: [Sources]
Pastes / files: [Pastes]
Source policy: [Policy]
Output shape: [Shape]
Off-limits: [OffLimits]

A teardown is an extract, not a market map. When a run leaves a cell blank because the page said contact us, share that filled card.