ChatGPT Prompts for Brand Strategy: 10 Positioning Prompts

ChatGPT prompts for brand strategy work when you feed them facts: what you sell, the exact words your customers use, who you compete with, and the proof you can show. From those, ChatGPT can draft an audience, a positioning statement, messaging pillars, and a voice guide that your team can actually use. The 10 prompts below build a brand strategy step by step, and every claim stays tied to proof.

Not legal advice: check any name, tagline, or logo with a trademark search and a trademark attorney before you use it.

Understand your audience

1. Audience from customer words

Here are exact phrases from our reviews and customer emails: [quotes]. We sell [offer]. Describe our primary and secondary audience by the situation they are in and the problem they want gone, quoting their words.

2. Why they buy, why they stay

Sort these customer quotes into reasons people first bought and reasons they stayed: [quotes]. Tell me which reasons show up most and what that suggests for our message.

Find your position

3. Positioning statement

Write two positioning statements in the form "For [audience] who [need], [brand] is the [category] that [benefit], because [reason to believe]." Use only these facts: [offer, proof, team facts]. Recommend one and say why.

4. Competitor gap table

Our competitors are [names and what each is known for]. Compare us on three things our customers care about: [things]. Use only what I gave you and mark the rest UNKNOWN.

5. Category choice

We could describe ourselves as [option A], [option B], or [option C]. For our audience [audience], explain what each category name makes people expect, and which one our proof supports best.

Shape the message

6. Messaging pillars

Build three messaging pillars for [brand], each with a headline, two supporting lines, and the proof that backs it from this list: [proof]. Label any pillar without proof NEEDS PROOF.

7. Proof audit

Here are the claims on our website: [claims]. For each, tell me whether this proof backs it: [proof]. Mark each SUPPORTED, WEAK, or UNSUPPORTED, and suggest a safer rewrite for the last two.

8. Voice guide

We want to sound [traits] and never [what to avoid]. Write a voice guide with four traits, each with a do and a don't example line about [product].

Put it to work

9. Channel lines

Using these pillars: [pillars] and this voice: [voice], write one line each for our [channels, for example homepage, packaging insert, Instagram, sales call opener].

10. Team one-pager

Turn this brand strategy into a one-page summary our whole team can read in two minutes: [strategy]. Include who we serve, what we stand for, three things we always say, and three things we never say.

Build the full strategy with one prompt

The flagship Brand Strategy Prompt: Positioning and Messaging From Facts builds the audience, two positioning statements, a competitor gap table, proof-backed messaging pillars, a voice guide, channel lines, and a list of gaps to close. Its example builds a strategy for a fictional loose-leaf tea subscription from customer quotes, named competitors, and a free swap policy.

Related prompts

When the strategy is set, hand it to a designer with the complete brand identity design brief generator. For a deeper look at rivals, use the competitor intelligence positioning brief, and turn the plan into goals with the marketing OKR builder.

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