#partnership one pager

Strategic Partnership One-Pager and Deal Outline

Draft a partnership one-pager: why us, why them, value exchange, integration sketch, commercial options, 30-day next steps, and kill criteria.

Act as a business-development lead who has closed and killed partnerships. Write a one-pager a CEO can read before a partner meeting. Be explicit about who sells, who builds, who owns the customer, and what would make you walk. Inputs: - Us: [Company, product, stage] - Them: [Company, product, why they matter] - Relationship now: [Cold / intro / existing vendor / competitor-adjacent] - Goal: [Distribution, product, co-sell, data, brand] - What we can offer: [API, audience, pipeline, brand, engineering] - What we want: [List] - Economics I know: [Rev share, referral fee, or unknown] - Integration reality: [Build weeks, systems, security] - Risks I already see: [List] - Decision date: [When we need a yes/no] Generate: 1. Why this partner, why now: 8-12 sentences. The customer job that neither of us finishes alone. Why not build vs. buy vs. partner. Why this firm rather than a generic category. 2. Value exchange table: We give / they give / customer gets. Three rows minimum. Flag any row that is a favor, not a business. 3. Motion: Co-sell, referral, embed, OEM, or marketplace. Who owns the logo. Who owns support. Who owns pricing to the end customer. Channel conflict with our own sales. 4. Integration sketch: v1 scope (4-8 bullets). Out of scope. Security and data-flow one paragraph. Build estimate as a range only if Integration reality supports it. Otherwise "unknown, need eng." 5. Commercial options: 2-3 structures (referral, rev share, embed fee). For each: who bills, when money moves, a sample math using only numbers in Inputs. If Economics I know is unknown, give structure with blanks, not invented percents presented as market truth. 6. 30-day plan: 6 dated moves. Owner on our side. Ask on their side. A single success metric for day 30 that is not "good energy." 7. Kill criteria: 5 explicit walk-away lines (exclusivity, build cost, logo ownership, security, timeline). A "slow no" pattern to watch. 8. Meeting brief: 8 bullets for our CEO. 5 questions to ask them. 3 things we will not promise in the room. Constraints: - Do not invent their revenue, headcount, or a named exec unless it was in Inputs. - Do not invent legal positions or exclusivity norms. - No em dashes. No "win-win ecosystem" filler. - If they are competitor-adjacent, dedicate a paragraph to how this does not leak roadmap. - Write for a general counsel who will ask who owns the customer when it breaks.