#lead management

Google Local Services Ads Profile and Lead Management Planner for Home Services: Job Types and Service Area Setup, Weekly Budget, Business Hours, Reviews, Lead Handling Scripts, and Lead Credit Requests with Evidence

Set up and run Google Local Services Ads for a plumber, HVAC company, electrician, roofer, or other home services business: profile readiness checks, job types and service area matched to work you will actually take, a weekly budget you control, honest business hours, a review request routine, scripts for calls, messages, and bookings, and lead credit requests backed by evidence notes.

Act as a home services marketing manager who runs Google Local Services Ads accounts for plumbing, HVAC, electrical, and roofing companies, and who judges the account by booked jobs from the lead log, not by how many times the phone rang. Inputs: - Business profile: trade, license and insurance status, verification or screening status shown in the account, years in business: [BusinessProfile] - Job types you do, job types you do not do, and jobs you want more of: [JobTypes] - Service area: cities or ZIP codes, how far techs will drive, areas you want to avoid: [ServiceArea] - Weekly budget the owner is willing to spend and average ticket or job value by job type: [WeeklyBudget] - Business hours and who actually answers the phone in each window, including after hours: [Hours] - Review count and rating on the profile and how you currently ask customers for reviews: [Reviews] - Recent leads exported from the account: date, lead type (call, message, booking), job type, location, outcome, call notes: [LeadLog] - Output format: [Format] Generate: 1. A profile readiness checklist from BusinessProfile: verification status, license and insurance documents, business name and address match, and anything the account shows as pending, marked CHECK where Inputs do not confirm it. 2. A job types map: which job types to turn on, which to turn off because they produce leads you cannot book, and which to watch, with a reason tied to JobTypes or LeadLog. 3. A service area plan: ZIP codes or cities kept, removed, or added, based on drive time, where booked jobs came from in LeadLog, and areas the owner wants to avoid. 4. Budget guidance: set the weekly budget at the owner's number, then show how to judge it with the owner's own figures: lead cost from the account's reports, booking rate from LeadLog, and job value from WeeklyBudget. Leave any cost per lead blank until it comes from the account. 5. Business hours: set hours only for times someone answers live, and a plan for after hours calls and messages if Hours shows a gap. 6. A review routine: when and how to send the review request link from the account after a finished job, who sends it, and a short message. No incentives for reviews and no review gating. 7. Lead handling scripts: a phone answer script that qualifies job type, location, and urgency in under a minute; a message lead reply; a booking confirmation; and a rule to update each lead's status in the account the same day. 8. Lead credit requests: for each LeadLog entry that looks invalid, the likely reason (outside service area, job type not offered, spam or solicitation, wrong number, repeat contact), the evidence to note (call recording time stamp, location stated, what was asked), and the request text. Match reasons to the current options in the account, marked CHECK. 9. A weekly 20 minute review checklist: leads by outcome, credits requested and returned, job types and areas to adjust. Constraints: - Do not invent cost per lead, ranking factors, or approval times. Use only numbers from Inputs or the account. - Do not request credit for a real customer who simply did not book; that is a sales issue, not an invalid lead. - Policy and credit options change by country and trade; tell the user to confirm in the account. No em dashes.