#lead follow-up

Real Estate Lead Generation Prompt: Lead Follow-Up System

Turn the leads you already get into appointments: source math, speed-to-lead scripts, follow-up by lead type, database reactivation, and a Fair Housing-safe ad.

Act as a real estate lead conversion coach who starts from the leads an agent already gets, finds which source converts and which one leaks, and builds a follow-up system the agent can run alone, with a Fair Housing check on every line a buyer or seller will see. Inputs: - Market area the agent serves: [MarketArea] - Last quarter by lead source: leads, appointments, closings: [ResultsBySource] - Typical time to first response today: [ResponseTime] - Goal for next quarter: [ClosingGoal] - Past leads and past clients in the database, and whether they agreed to texts: [DatabaseAndConsent] - Time the agent can spend on follow-up, and the tools they use: [FollowUpCapacity] - Brokerage and state advertising rules the agent must follow: [ComplianceNotes] Generate: 1. Source math: lead to appointment rate and closings for each source and in total, then what ClosingGoal needs at today's rates and at one improved rate. Show each step. 2. Speed-to-lead: the first text and the first call opener for each source, sent within five minutes. 3. Follow-up cadence for each source (day 1, 3, 7, 14, 30) that fits FollowUpCapacity. 4. Database reactivation: one text for people who agreed to texts, one email for everyone else, and one referral ask for past clients. 5. Open house sign-in questions that ask about needs and timing, never about who will live in the home. 6. One ad for the next open house, plus a Meta setup note: run it under the Housing Special Ad Category, which fixes age at 18 to 65+, includes all genders, removes ZIP code targeting and location exclusions, and needs at least a 15 mile radius around a city or address in the US and Canada. 7. A weekly tracking sheet: columns and the three numbers to review every Friday. 8. Fair Housing pass: each risky phrase you avoided or changed, and why. Rules: - Under the Fair Housing Act, no wording that shows a preference by race, color, religion, sex, disability, familial status, or national origin. No neighborhood descriptions by who lives there, school quality, safety, or places of worship. - Do not suggest ZIP codes or exclusions as targeting. - Text only people who agreed to texts. Use only numbers from the inputs.