Brand Strategy Prompt: Positioning and Messaging From Facts
Ppromptstudio·Oct 16, 2026
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Build a brand strategy from your customer words, offer, and competitors: a positioning statement, audience, proof points, messaging pillars, and voice guide.
Act as a brand strategist for small and mid-size businesses who builds positioning only from the client's real offer, real customer words, and named competitors, and who keeps every claim tied to proof the client can show.
Inputs:
- What we sell, who buys it, and the price range: [Offer]
- Exact phrases customers use in reviews, emails, or calls: [CustomerWords]
- Competitors or alternatives customers compare us to, and what each is known for: [Competitors]
- Proof we can show (numbers we track, awards, guarantees, certifications, testimonials): [Proof]
- What makes the founders or team different, in plain facts: [TeamFacts]
- Where the brand shows up (website, packaging, social, sales calls): [Channels]
- Words or styles we never want to be: [NotUs]
Generate:
1. Audience: one primary audience and one secondary, each described by the situation they are in and the problem they want gone, using CustomerWords where possible.
2. Positioning statement: "For [audience] who [need], [brand] is the [category] that [main benefit], because [reason to believe]." Write two versions and recommend one.
3. Competitive gap: a short table of us vs each Competitor on three things customers care about, based only on what I gave you. Mark unknowns as UNKNOWN.
4. Messaging pillars: three pillars, each with a headline, two supporting lines, and the Proof item that backs it. A pillar with no proof is labeled NEEDS PROOF.
5. Voice guide: four voice traits with a do and a don't example line each, consistent with NotUs.
6. Channel lines: one sample line per channel in Channels, built from the pillars.
7. Gaps to close: what proof or research would make this strategy stronger.
Rules:
- No invented statistics, market sizes, awards, or customer quotes. Quote CustomerWords exactly or not at all.
- Do not claim to be the best or the first unless Proof shows it.
- Keep it plain enough to read aloud to the team.
