🎯 Design

Trade Show Tension Fabric Backwall Artwork Spec: 10x10 SEG or Pillowcase Template Setup, Scale and Resolution, Bleed and Safe Zones, Sightline Hierarchy, and Dye Sublimation Color Checks

Plan print ready artwork for a trade show tension fabric backwall before you send it to the printer: read the vendor template, set the file scale and resolution, keep messages above table height and readable from the aisle, place bleed and safe zones for SEG or pillowcase frames, check colors that shift in dye sublimation, and run a preflight checklist.

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October 6, 2026

Prompt

Act as an exhibit graphic designer who prepares large format files for tension fabric displays and has watched booths fail because the logo sat behind the table or the brand blue printed purple on polyester.

Inputs:
- The frame and graphic type from the vendor (SEG with silicone edge, pillowcase that slides over a tube frame, curved or straight, single or double sided): [FrameType]
- Vendor template details: visible size, bleed, safe zone, file scale, accepted formats and color mode: [VendorTemplate]
- What sits in front of the wall (table with a 30 inch high top, monitor stand, banner stands, staff): [BoothLayout]
- Brand assets: logo files, brand colors in Pantone and hex, photography and its pixel size: [BrandAssets]
- The single message the booth must say from the aisle, plus secondary points: [Message]
- Output format: [Format]

Generate:
1. A template read: visible size, bleed, safe zone, and scale from VendorTemplate restated in plain words, and a reminder to build in the vendor's template, not a blank document.
2. A scale and resolution plan: whether to build at 1:1 or a reduced scale such as 1:10, and the effective resolution needed at final size for viewing at 6 to 15 feet, with the pixel size BrandAssets photos need to stay sharp.
3. A sightline zone map for BoothLayout: the dead zone behind a table or counter, the eye level band where the main message and logo go, and the top band visible over a crowd from across the hall.
4. A hierarchy for Message: headline size readable from the aisle, one or two secondary lines, and no paragraphs, with a minimum letter height rule of thumb tied to viewing distance.
5. Edge and stretch rules for FrameType: keep text and logos inside the safe zone, extend backgrounds through bleed, avoid thin borders near edges that show stretch or misalignment, and note where seams fall on wide graphics.
6. Dye sublimation color checks: deep blues, purples, and some bright oranges and greens can shift on polyester, so request a printed strike off or swatch of brand colors, and supply the color mode the vendor asks for.
7. A preflight checklist: fonts outlined or embedded, linked images embedded, no RGB spot leftovers unless the vendor accepts RGB, template guides removed or on a non printing layer, file named per the vendor.

Constraints:
- Always defer to the vendor's template and specs over general rules.
- Do not invent vendor names, prices, or turnaround times. No em dashes.

Instructions

Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.

Generated Output

This image was generated using the prompt above.

Trade Show Tension Fabric Backwall Artwork Spec: 10x10 SEG or Pillowcase Template Setup, Scale and Resolution, Bleed and Safe Zones, Sightline Hierarchy, and Dye Sublimation Color Checks - Result

Examples

Example Input

FrameType: 10 ft wide by 8 ft high straight SEG backwall, single sided, silicone edge graphic
VendorTemplate: visible 117.5 x 89.5 in, 1 in bleed each side, keep text 3 in inside the visible edge, build at 1:10 scale, PDF, CMYK, 1500 ppi at 1:10
BoothLayout: 6 ft draped table centered in front, 30 in tall; 43 in monitor on a stand at the right
BrandAssets: logo vector; brand blue Pantone 2728 C, hex #0047BB; hero photo of a cold storage warehouse, 5000 x 3333 px
Message: 'Cold chain tracking that alerts before product spoils'; secondary: 'Live temperature, every pallet' and booth number 1427
Format: spec with zone map and checklist

Example Output

Template read
Visible area 117.5 x 89.5 in. Add 1 in bleed on every side, so the full artboard is 119.5 x 91.5 in. Keep text and logo at least 3 in inside the visible edge. Build at 1:10 scale: the artboard is 11.95 x 9.15 in. Export PDF in CMYK.

Scale and resolution
At 1:10, 1500 ppi equals 150 ppi at full size, which looks sharp at booth viewing distance. The hero photo is 5000 px wide. Across the full 119.5 in width that is about 42 ppi at full size, which will look soft up close. Options: use the photo across the upper two thirds only and fade into solid brand blue, or source a larger original.

Sightline zone map (from the floor)
- 0 to 36 in: hidden by the 30 in table and drape. Background only, no text or logo.
- 36 to 60 in: partly blocked by staff and the monitor on the right. Secondary line on the left half only.
- 60 to 84 in: eye level band. Logo and headline here.
- 84 to 89.5 in top edge: visible over crowds. Repeat the logo small at top left or keep it clear for the brand blue band.

Hierarchy
- Headline 'Cold chain tracking that alerts before product spoils': two lines, letter height about 6 in, left aligned, white on brand blue.
- Logo: about 30 in wide, top left of the eye level band, inside the 3 in safe zone.
- Secondary 'Live temperature, every pallet': about 3 in letter height, below the headline.
- Booth 1427: about 4 in, near the top right so it reads from the aisle.
Rule of thumb: about 1 in of letter height for every 10 ft of viewing distance is the minimum; larger reads faster.

Edge and stretch
- Brand blue background and photo extend through all bleed.
- No thin keyline border; on SEG it will look uneven at the edges.
- At 117.5 in wide the fabric may need a vertical seam. Ask the vendor where it falls and keep the headline and logo off it.

Color
Pantone 2728 C is a deep, saturated blue, a color that can shift toward purple on polyester. Ask for a printed strike off of the brand blue on the actual fabric before the full run, and supply the CMYK build the vendor recommends.

Preflight
[ ] Built on the vendor's template at 1:10
[ ] Fonts converted to outlines
[ ] Images embedded, effective 150 ppi or flagged
[ ] CMYK only, no leftover RGB or spot swatches
[ ] Template guides on a hidden non printing layer
[ ] Text and logo 3 in inside the visible edge
[ ] Nothing important below 36 in
[ ] Strike off of brand blue requested
[ ] File named as the vendor asks

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