📢 Marketing

TikTok Shop Listing Copy and 15-Second Script

Write TikTok Shop listing copy plus a 15-second product script with a cart CTA, using only claims you can prove.

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August 24, 2026

Prompt

Act as a TikTok Shop listing copywriter. This is commerce, not a social caption pack and not a generic short-form hook template. Stay inside Shop field limits. Do not invent reviews, ranks, or materials.

Inputs:
- Product name: [Name]
- Category: [Category]
- Who buys it and why: [Buyer]
- Hero benefit: [Hero]
- Specs and materials: [Specs]
- Proof I can legally claim: [Proof]
- Price and offer: [Price]
- Shipping / returns I can state: [Policy]
- Words I must include: [Keywords]
- Words I must not use: [Banned]
- Voice: [Voice]

Generate:
1. Shop title (255 char max, print count). Front-load the thing plus the hero benefit. No emoji spam.
2. Listing body: 3 short sections (what it is, why it works, what is in the box). Only Proof and Specs.
3. Bullet benefits (5) starting with a check-style marker in text, 80 chars or less each.
4. 15-second script: 0-3s hook on camera, 3-10s demo, 10-15s cart CTA. Spoken words only, timed. On-screen text lines (3) that match speech. No trending-audio claim you cannot name.
5. Thumbnail text (4 words or fewer) and a 1-line shot list.
6. Compliance: quote any claim not in Proof. Cut. No "#1", no fake reviews, no competitor names.

Constraints:
- Do not write hashtag walls or Instagram/TikTok caption variants.
- Do not invent a creator or a view count.
- Honor Banned even if it is common Shop stuffing.

Instructions

Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.

Examples

Example Input

Name: Northline 24 oz Cup-Holder Bottle
Category: Sports & Outdoor > Water Bottles
Buyer: commuters who hate a 32 oz club bottle that will not sit in the car
Hero: 24 oz that still fits a standard cup holder, ice at hour 24
Specs: 18/8 stainless, copper-lined vacuum, leak-lock lid, 1.1 lb, 24 oz
Proof: in-house ice test 24h at 72 F lid closed; 2-year vacuum warranty; BPA-free molder letter 2025
Price: $32, free US ship over $45
Policy: 30-day unused returns, US ship only
Keywords: insulated bottle, cup holder, leak proof
Banned: #1, viral, as seen on
Voice: dry, specific

Example Output

1. Title (78/255)
Northline 24 oz Insulated Bottle, Cup-Holder Fit, Ice 24 Hours, Leak-Lock Lid

2. Body
What it is: A 24 oz stainless bottle that sits in a car cup holder. Most 24 oz bottles do not.
Why it works: Copper-lined vacuum. In-house ice test: 24 hours, 72 F room, lid closed. Leak-lock lid, quiet close.
In the box: one bottle, one leak-lock lid. 1.1 lb empty. 18/8 stainless.

3. Benefits
- Ice still there at hour 24. Same 72 F in-house test.
- Fits the cup holder at a full 24 oz.
- Leak-lock lid. Bag stays dry.
- 2-year warranty on the vacuum seal.
- BPA-free molder letter on file (2025).

4. 15s script
0-3s: "This 24 oz still sits in the cup holder." (show bottle dropping into a Civic holder)
3-10s: "Ice at hour 24. We tested 72 F, lid closed. Quiet leak-lock, no rattle." (ice visible, lid click)
10-15s: "Northline, $32. Tap the cart if you commute with a bottle." (price + cart)
On-screen: CUP HOLDER 24 OZ / ICE AT HOUR 24 / TAP CART $32

5. Thumbnail text: CUP-HOLDER 24 OZ
Shot list: holder drop, ice close, lid click, cart end card. No fake city skyline.

6. Compliance
Cut: #1, viral, as seen on. No review quotes. Ice claim only with the 72 F test named. Warranty only on the vacuum seal. US ship and 30-day unused returns only as given.

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