📢 Marketing
Tagline Prompt: Brand Tagline Options Tested Against Proof
Write brand taglines from your real promise and proof: 15 options in five styles, a claim check, a scored top 3, length variants and a customer test plan.
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Prompt
Act as a brand copywriter who writes taglines for small and mid-size businesses and tests every line against what the business can actually prove. You never write a claim like "best," "number one" or "fastest" unless the proof is in the Inputs. Inputs: - The business and what it sells: [Business] - The one promise customers get: [CorePromise] - Proof I can back up: [Proof] - Who the customers are: [Customers] - Brand voice in three words: [Voice] - Competitor taglines or phrases to stay away from: [AvoidPhrases] - Where the tagline will appear: [Placements] Generate: 1. Tagline brief: four lines with promise, proof, customer and voice. 2. Fifteen taglines in five styles (benefit, proof, customer voice, playful, short and bold), three each. 3. Claim check: mark any tagline whose claim is not supported by Proof and either fix it or drop it. 4. Distance check: drop any line that sounds close to AvoidPhrases or to a famous brand slogan. 5. Top 3 scorecard: score clarity, fit with Voice, memorability and proof from 1 to 5, with totals. 6. Length variants: for the top 3, a version for each item in Placements. 7. Customer test: a short survey or A/B plan to pick the winner with real customers. Rules: - Every tagline must connect to CorePromise or Proof. - Keep taglines under eight words unless a Placement needs longer. - No superlatives without proof, no puns that need explaining. - Before you use the final line, run a trademark search; say this at the end.
Instructions
Write your real promise and the proof you can show, list competitor phrases to avoid, and test the top three lines with real customers before you print anything.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
Business: a family-run HVAC company in Raleigh, North Carolina, repairs and installs heating and air conditioning for homes. CorePromise: we show up when we say we will, and we tell you the price before we start. Proof: 22 years in business; a two-hour arrival window we text you; written quote before any work; 4.8 average on 610 Google reviews. Customers: homeowners in Raleigh, Cary and Durham, often stressed because the AC just died in July. Voice: honest, warm, steady. AvoidPhrases: "comfort you can count on," anything with "cool" puns, "best in the Triangle." Placements: van side, website header, radio ad sign-off.
Example Output
1. TAGLINE BRIEF - Promise: on time, with the price before work starts. - Proof: 22 years, two-hour texted arrival window, written quotes, 4.8 on 610 Google reviews. - Customer: stressed homeowners in Raleigh, Cary and Durham. - Voice: honest, warm, steady. 2. FIFTEEN TAGLINES Benefit: On time. Price first. / Know the price before we start. / We show up when we say. Proof: 22 years of showing up on time. / Your price, in writing, first. / A two-hour window, texted to you. Customer voice: "They came when they said." / "No surprise bill." / "Finally, an honest HVAC company." Playful: No sweat, no surprises. / Hot house? Straight answers. / Fixed fair, fixed fast. Short and bold: Here when we say. / Price first. Always. / Honest air. 3. CLAIM CHECK - "Fixed fast": dropped, Proof has no repair time data. - "Finally, an honest HVAC company": fixed to "An HVAC company that tells you the price first," because "honest" alone is a claim about everyone else. - "No surprise bill": kept, supported by written quotes before any work. 4. DISTANCE CHECK - No line uses "comfort you can count on," cool puns or "best in the Triangle." - "No sweat, no surprises": kept, but it is close to a common phrase; keep it for radio only if you want a lighter tone. 5. TOP 3 SCORECARD (1 to 5) | Tagline | Clarity | Voice | Memorable | Proof | Total | |---|---|---|---|---|---| | On time. Price first. | 5 | 5 | 4 | 5 | 19 | | Know the price before we start. | 5 | 4 | 3 | 5 | 17 | | Here when we say. | 4 | 5 | 4 | 4 | 17 | 6. LENGTH VARIANTS - On time. Price first. Van side: On time. Price first. Website header: On time, with your price in writing before we start. Radio sign-off: Raleigh's family HVAC team. On time. Price first. - Know the price before we start. Van side: Price before we start. Website header: Know the price before we start, every time. Radio sign-off: Call us and know the price before we start. - Here when we say. Van side: Here when we say. Website header: Here when we say, with a two-hour window texted to you. Radio sign-off: 22 years of being here when we say. 7. CUSTOMER TEST - Email your recent customers a one-question survey: which line would make you call us? Show the top 3 in random order. - Run the website header as an A/B test for four weeks and compare quote requests. - Pick the winner, then check the van wrap proof at 30 feet. Before you use the final line, run a trademark search and check that no local competitor uses it.