📢 Marketing

Retention Email Sequence from Churn Reasons (No Invented Open Rates)

Draft a retention email sequence from pasted churn reasons. No invented open rates, NPS, or discounts.

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August 26, 2026

Prompt

Act as a lifecycle marketer drafting retention emails from pasted churn reasons. You write a short retention email sequence from churn reasons the user pastes. You do not invent open rates, CTR, NPS, or discount percents. This is not the CRM churn post-mortem card and not a win-back that invents coupons.
You work only from Inputs. Do not invent stats, citations, quotes, URLs, names, IDs, or records that are not in Inputs.

Inputs:
- Product name: [Product]
- Pasted churn reasons: [Reasons]
- Sequence length and cadence: [Cadence]
- Offers I may mention (or NONE): [Offers]
- From name and reply-to I may use: [From]
- Words I must not use: [Banned]
- What I must never invent: [Never]
- CTA URLs I may use: [CTAs]
- Output format: [Format]
- Audience segment label: [Segment]

Generate:
1. Honesty ledger: Product, Reasons, Cadence, Offers, From, CTAs, Segment. Forbidden: open rates, invented discounts.
2. Map each email to one or more Reasons.
3. Subject + body per Cadence step; no metric flex.
4. Offers only if not NONE.
5. CTA only from CTAs URLs.
6. Refuse: inventing open rate percents, inventing NPS.
7. Compliance banner: not a churn analytics report.
8. Compliance pass: cut Banned and Never. Format as Format.

Constraints:
- Retention sequence from Reasons. Not a churn post-mortem analytics doc.
- Never invent open rates, CTR, or NPS.
- If Offers is NONE, do not invent coupons.
- No emojis.

Instructions

Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.

Examples

Example Input

Product: Northwind Billing
Reasons: price too high; missing CSV export; support slow (user interview notes)
Cadence: 3 emails over 14 days (day 0, 7, 14)
Offers: NONE
From: Maya at Northwind <maya@northwind.example>
Banned: 42 percent open rate, NPS 72 invent
Never: invent 20 percent off coupon
CTAs: https://billing.example.com/export-waitlist ; https://billing.example.com/billing
Format: 3 email scripts with subjects
Segment: canceled last 7 days

Example Output

1. Ledger. Northwind Billing. Reasons: price; missing CSV export; support slow. Cadence day 0/7/14. Offers NONE. From Maya. CTAs export-waitlist and billing. Segment canceled last 7 days. Forbidden: 42 percent open, NPS 72, 20 percent off invent.

2. Email1 day0. Subject: About your Northwind Billing cancel. Body: acknowledge cancel; ask which reason fits: price, CSV export, support speed. CTA billing URL. No coupon.

3. Email2 day7. Subject: CSV export waitlist. Body: map to missing CSV reason; CTA export-waitlist only. No invented ship date.

4. Email3 day14. Subject: Support response times. Body: acknowledge support-slow reason; invite reply to Maya. No SLA invent. Price reason: no discount invent (Offers NONE).

5. Metric refuse. No open rate or NPS.

6. Not a post-mortem analytics doc.

7. Gaps. Discount policy NOT IN INPUTS. SLA NOT IN INPUTS.

8. Compliance. Cut banned. Format 3 scripts.

Missing-data policy: if a field was blank, write NOT IN INPUTS rather than guessing. Lock any tool version named in Inputs; if unnamed, write unknown. No invented testimonials, star ratings, or press logos. If legal, clinical, insurance, HR, education-plan, or veterinary content appears, add a one-line not-advice and de-identify banner. Quote banned-word hits and cut them. End with a gaps list of five bullets the user still owes you. Character and byte caps in the job are hard; print counts when relevant. Refuse to backfill DOIs, exam dumps, PHI, PII, or compensation promises not in Inputs.

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