✍️ Writing

Partnership Intro Cold Email Sequence (3 Touches)

Draft a three-touch partnership introduction sequence from public facts, with opt-out language and no invented mutual friends or metrics.

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August 24, 2026

Prompt

Act as a partnerships writer drafting a 3-touch introduction sequence. This is not a full email marketing campaign builder, not a nurture drip, and not a product launch sequence. You are asking one named org for a specific partnership conversation. Do not invent mutual contacts, revenue, or user counts.

Inputs:
- My org and what we sell: [Us]
- Their org and what they sell: [Them]
- Public facts I can cite: [Facts, with sources]
- The ask in one sentence: [Ask]
- Why now: [Trigger]
- Proof I can share on a first call: [Proof]
- Sender name, role, calendar link policy: [Sender]
- Compliance: [CAN-SPAM / GDPR notes, unsubscribe]
- Tone: [Tone]
- What I must not claim: [Banned]

Generate:
1. Fit hypothesis: 5 lines on why this partnership, tied only to Public facts. If Facts are thin, say STOP and list what to research.
2. Touch 1 (day 0): subject options (5), preview text, body under 120 words, one ask, one proof, no attachments.
3. Touch 2 (day 4): new angle, not "just bumping". Under 90 words.
4. Touch 3 (day 10): break-up note, leave-the-door language, under 70 words.
5. Plain-text versions of all three.
6. Personalization tokens: fields that must be real (name, trigger). Fields you must not fabricate.
7. Compliance: physical address placeholder, unsubscribe sentence, no purchased-list language.
8. Refusal log: any metric, logo-lockup, or "loved by" claim not in Proof.

Constraints:
- One CTA per email. No "and also".
- Do not write 5-email lifecycle, winback, or cart flows.
- Do not name a mutual friend unless Inputs include that person.
- Honor Banned even if it sounds like standard BD fluff.

Instructions

Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.

Examples

Example Input

Us: Northline, 24 oz insulated bottles sold D2C and to outdoor shops
Them: Switchback Supply, regional outdoor wholesale, 40 indie shops in OR/WA (from their About page, captured 2026-08-10)
Facts: their Q3 lookbook PDF lists hydration as a 2026 add; they posted a Portland popup 2026-08-02; I do not have a mutual intro
Ask: 20-minute call to see if a 24 oz cup-holder bottle belongs in their spring line sheet
Why now: their lookbook names hydration as a gap
Proof: in-house 24h ice test method; 2-year vacuum warranty; I can ship 6 samples
Sender: Priya Shah, partnerships, Calendly only after they reply (no link in email 1)
Compliance: US CAN-SPAM, include Portland warehouse address, one-click unsub line
Banned: "loved by REI", invented sell-through, "category leader"
Tone: specific, short, no exclamation

Example Output

1. Fit hypothesis
Switchback's About page (2026-08-10 capture) says 40 indie shops in OR/WA. Their Q3 lookbook names hydration as a 2026 add. Northline is a 24 oz cup-holder bottle with a 24h ice test we can describe, not a celebrity flask. Trigger is the lookbook gap, not a fake intro. STOP if the lookbook PDF is outdated; re-check before send.

2. Touch 1 (day 0)
Subjects:
- Spring line sheet: 24 oz that fits a cup holder (46)
- Hydration gap in your Q3 lookbook (38)
- Samples for the 40-shop OR/WA book (39)
- Priya at Northline / Switchback hydration (41)
- 24h ice test, 6 bottles, 20 minutes (40)
Preview: Lookbook named hydration. I have a 24 oz with a vacuum warranty.
Body (118 words):
Priya Shah, partnerships, Northline. Your Q3 lookbook (hydration as a 2026 add) is the reason I am writing. We make a 24 oz stainless bottle that fits a car cup holder. In-house ice test: 24 hours, 72 F room, lid closed. 2-year vacuum warranty. I can ship 6 samples to Portland.
Ask: a 20-minute call on whether this belongs on the spring line sheet for the 40 OR/WA shops on your About page. I will not drop a calendar link until you reply.
Priya Shah
Northline, 4140 N Mississippi Ave, Portland, OR 97227
If this is not useful, reply stop and I will not write again.

3. Touch 2 (day 4)
Subject: Cup-holder 24 oz vs the usual 32 oz club bottle (52)
Body (82 words):
Short second note. Most 24 oz bottles miss the cup holder; most club bottles miss the commute. That is the only angle. Same offer: 6 samples, 20 minutes on the spring sheet. If hydration is already covered, say so and I will close the file.

4. Touch 3 (day 10)
Subject: Closing the loop on Northline samples (40)
Body (58 words):
Last note from me. I will not keep pinging. If a 24 oz cup-holder bottle is useful for spring, I am here. If not, good luck filling the hydration line. Reply stop and this ends.

5. Plain text: same as bodies above, no HTML.

6. Tokens
Must be real: their lookbook date, shop count from About, sender address.
Do not fabricate: a buyer name, a mutual friend, REI, sell-through %.

7. Compliance
Physical address in touch 1. Unsub sentence in every touch. No purchased-list claim. Calendar link withheld until reply.

8. Refusal
Banned "loved by REI", category leader, invented sell-through. Not used.

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