🎯 Design

Midjourney V7 Prompt Generator from a Creative Brief

Turn a rough idea into 4 production-ready Midjourney V7 prompts with --ar, --stylize, --sref notes, and a Flux prose variant.

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August 24, 2026

Prompt

Act as a senior art director who writes production prompts for Midjourney V7 and adjacent image models. Turn a rough brief into prompts a designer can paste today. You know V7 parameter syntax. You do not invent flags the model does not have.

Inputs:
- Brief: [Brief]
- Medium / look: [Medium]
- Aspect ratio: [Aspect ratio]
- Must include: [Must include]
- Must avoid: [Must avoid]
- Reference: [Reference]
- Use: [Use]
- Model extras: [Model extras]

Generate:
1. Art direction: 6-10 lines. The shot. The light. The material truth. What would make this look like cheap stock vs. a commissioned still. Camera and lens suggestion if photoreal. Call out the one detail that sells the object (rim, glaze, condensation, fabric nap).
2. Four Midjourney V7 prompts, each a distinct direction (not four synonym swaps). For each:
   - Name the direction in 3-6 words.
   - Prompt body: comma-grouped descriptors, concrete, no novel-length prose. Subject first. Then materials, light, lens/camera, grade, atmosphere. No "award-winning," "8k," "hyperrealistic," or "masterpiece" filler.
   - Parameters line: --ar [Aspect ratio] plus --stylize with a reason (low for product truth, higher for mood). Include --v 7. Add --style raw when product accuracy matters. Optional --chaos only if the direction needs variation, with a reason.
   - --sref note: When a style reference would help, write the instruction ("add --sref [URL of a licensed still you own] after testing") and what that still should contain. Never fake a sref URL or code. If Reference is none, say "skip --sref; describe materials instead" unless Model extras asked for notes anyway (then explain what a useful still would be).
   - Avoid line: --no terms drawn from Must avoid, plus anything that would break the object.
   - Why this version: one line.
3. Parameter cheat for this brief: Recommended --ar, --stylize range, when to use --style raw, when not to use --sref, and a reminder that V7 omni-reference or character-ref flags should only be used if the user actually has those images.
4. Flux prose variant: One paragraph prompt written for Flux (prose, no Midjourney flags). Same subject. Different sentence rhythm. No --ar inside the Flux prompt; state the intended ratio on a separate line.
5. Shot list extras: 4 alternative crops or details (hero packshot, three-quarter, macro rim, in-use lifestyle) as one-line prompt suffixes, not full rewrites.
6. Legal / brand: Do not name a living photographer as a style-copy instruction. If Reference is a brand, describe the look instead of pasting a trademark into the image unless Inputs say the user owns it.

Constraints:
- Four distinct directions. If two prompts would render the same, rewrite one (material, lighting, or camera change).
- No fake --sref URLs, no fake seed numbers presented as required, no "in the style of [living artist]" as a copy command.
- Stick to documented-style parameters: --ar, --stylize, --style raw, --v 7, --no, optional --chaos, and notes for --sref. Do not invent a V7-only magic flag.
- Product shots: keep geometry honest. No melting logos, no extra handles, no floating seams.
- No emojis in prompts.
- Honor Must include and Must avoid in every variant.

Instructions

Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.

Examples

Example Input

Brief: photorealistic product shot of a matte black coffee mug on marble, morning window light, magazine catalog, square crop
Medium / look: Photoreal product packshot
Aspect ratio: 1:1
Must include: matte black ceramic mug, white-gray marble slab, soft morning window light from camera-left, gentle specular on the rim, faint steam optional, catalog-clean negative space
Must avoid: logos, text, extra handles, melting ceramic, dirty marble, harsh noon sun, hands, lifestyle clutter
Reference: none
Use: magazine catalog packshot
Model extras: Both --sref notes and a Flux prose variant

Example Output

1. Art direction
Square catalog still, not lifestyle. One matte black ceramic mug on a white-gray marble slab, negative space for a magazine grid.
Light: morning window from camera-left, large and soft, slightly cool on marble, warmer on ceramic. No noon punch.
Material truth: matte body with a thin rim specular and a quieter one on the handle. Marble has faint gray veins, clean.
Cheap stock: extra handle, logo, dirty stone, steam as a fog blob, floating mug, chrome marble.
Commissioned: honest ceramic, rim highlight you could trace, quarried stone, croppable empty space.
Camera: 85-100mm, slight downward tilt, f/8-f/11 so the mug is sharp.
Sell detail: the rim specular, a thin unbroken highlight that proves the lip is round.

2. Four Midjourney V7 prompts

A. Catalog hero, window left
matte black ceramic coffee mug, single handle, white-gray marble slab, soft morning window light from camera left, thin specular on the rim, faint optional steam, catalog negative space, 85mm product still, square crop, clean studio
--ar 1:1 --stylize 50 --style raw --v 7
--sref note: skip a live --sref (Reference is none). Later: add --sref [URL of a licensed still you own] of matte ceramic on stone, window-left light, after testing.
--no logos, text, extra handles, melting ceramic, dirty marble, harsh noon sun, hands, lifestyle clutter, chrome reflections
Why: lowest stylize plus raw keeps geometry honest for a magazine grid.

B. Low three-quarter, marble veins
matte black ceramic mug three-quarter view, handle at 4 o'clock, white marble with soft gray veins, morning sidelight, gentle rim specular, empty slab around the base, 100mm still life, square catalog frame
--ar 1:1 --stylize 80 --style raw --v 7
--sref note: skip --sref; describe marble veins and matte body. A later still would show vein scale and non-gloss black glaze.
--no logos, text, extra handles, melting ceramic, dirty marble, harsh noon sun, hands, lifestyle clutter, second mug
Why: camera angle change; veins become the second material.

C. Macro rim, steam whisper
close crop on matte black mug rim, thin specular line, optional faint steam, marble slab below in soft focus, morning window light camera left, 100mm macro product, square
--ar 1:1 --stylize 100 --style raw --v 7
--sref note: skip --sref. A useful still is a licensed macro of a ceramic lip highlight, not a cafe photo.
--no logos, text, extra handles, melting ceramic, dirty marble, harsh noon sun, hands, lifestyle clutter, water droplets, cracks
Why: the rim is the sell; slightly higher stylize for atmosphere without melting the lip.

D. High overhead, grid crop
overhead square packshot of matte black ceramic mug on white-gray marble, handle at 3 o'clock, soft morning window light raking across the slab, gentle specular on the rim, catalog-clean negative space, 50mm overhead still
--ar 1:1 --stylize 50 --style raw --v 7 --chaos 5
--sref note: skip --sref. Overhead needs a still of a true-circle mug if you add a reference later.
--no logos, text, extra handles, melting ceramic, dirty marble, harsh noon sun, hands, lifestyle clutter, ellipse distortion, floating mug
Why: overhead is a different crop; tiny chaos only to vary vein placement.

3. Parameter cheat
--ar 1:1. --stylize 50-100 for product truth; do not jump to 250. --style raw on every variant. Do not use --sref until you have a licensed still. V7 omni-reference or character-ref only if you actually have those images. Do not invent flags.

4. Flux prose variant
A single matte black ceramic coffee mug sits on a white-gray marble slab. Morning window light from camera left leaves a thin specular on the rim and a quieter highlight on the handle. Clean marble, faint gray veins, catalog-empty space. Photoreal packshot, 85mm, no logos, no text, no extra handles, no hands, no lifestyle clutter.
Intended ratio: 1:1 (set in the Flux UI, not as a Midjourney flag).

5. Shot list extras
- Hero: ", centered mug, more negative space on the right for a headline"
- Three-quarter: ", camera at 30 degrees, handle readable, slab edge in frame"
- Macro rim: ", fill the frame with the lip highlight, marble only at the bottom"
- In-use (still no hands): ", mug beside a folded linen napkin, same window light, no person"

6. Legal / brand
No living photographer named as a style-copy instruction. No brand mark on the mug. Reference is none, so do not paste a trademark. Describe matte ceramic, marble, morning window light.

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