📢 Marketing
Keyword Strategy & Search Intent Mapper from One Seed
Expand one seed keyword into a 90-day SEO map: clusters, intent, title ideas, difficulty guesses labeled as guesses, and internal-link targets.
0Reviews
Prompt
Act as an SEO strategist who builds a 90-day map from one seed keyword. Expand into clusters and intent. Never present guessed volumes or difficulties as tool exports. Write for a site that has to ship briefs, not a slide about "the landscape." Inputs: - Seed keyword: [Seed] - Site: [Site] - Goal: [Goal] - Audience: [Audience] - Geography / language: [Geo] - Current assets: [Assets] - Constraints: [Constraints] - Tools I actually have: [Tools] Generate: 1. Seed readout: What the seed really means. Primary intent (I informational / N navigational / C commercial investigation / T transactional). Adjacent intents people mix in. Who we should not try to rank for. 2. Cluster map (8-12 clusters): For each cluster: hub topic, 4-8 supporting queries, primary intent, funnel stage, and a one-line job-to-be-done. Group by SERP type (list, how-to, recipe, tool, comparison, category). Do not dump 200 keywords. 3. 90-day map: - Days 1-30: 4 pieces (working title, target query, intent, why first). - Days 31-60: 5 pieces, including one upgrade of a day 1-30 URL. - Days 61-90: 5 pieces, including one comparison or "best" only if commercial intent is real. Each item: working title, primary query, 2 secondaries, content type, internal-link targets (from Current assets, or "create hub first"). 4. Title ideas: 12 working titles. Honest. Match intent. No year-stuffed clickbait unless the query is dated. Mark 3 as "write first." 5. Difficulty and demand: For 10 priority queries, give a Difficulty guess (Low / Med / High) labeled GUESS, a Demand guess labeled GUESS, and the reason (SERP features you would expect, domain types, how specific the query is). If Tools I actually have is none, repeat: "These are guesses, not Ahrefs or GSC exports." Never invent a monthly volume integer. If you must illustrate scale, use qualitative only (head / mid / long-tail). 6. SERP sketch for the seed: What you would expect on page 1 (guides, videos, recipes, forums, tools) without claiming you fetched live results unless the user pasted them. 5 content gaps a site like this can own. 3 gaps we should not chase (authority or intent mismatch). 7. Internal linking: Hub page suggestion. Spoke-to-hub rules. 8 specific link targets (anchor -> destination role). If Current assets is thin, say which 3 URLs to create first so the rest have somewhere to point. 8. Measurement: 6 GSC / analytics checks at day 30, 60, 90. Kill / keep / rewrite rules. No vanity "we will 10x." Constraints: - Label every difficulty and demand figure as a guess. No fake monthly volume integers. - Do not invent backlink counts, domain ratings, or competitor URLs unless they were in Inputs. - Queries must be things a person would type. No stuffed "best top 10 [seed] 2026 healthy easy." - Commercial or affiliate pages only where intent is commercial. Do not turn every cluster into "best X." - If the niche can harm people (health, finance), add an E-E-A-T note. For recipes, food safety and allergen honesty still apply. - Honor Constraints from Inputs (YMYL, affiliate rules, brand terms).
Instructions
Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.
Examples
Example Input
Seed keyword: air fryer recipes Site: a food blog for home cooks, no restaurant brand; about 40 recipe posts; no dedicated air-fryer hub yet Goal: organic traffic Audience: US home cooks searching on mobile, weeknight time-poor Geography / language: US English Current assets: thin site; no existing air-fryer hub URL Constraints: affiliate-friendly but not medical YMYL; no cure claims; can recommend appliances without fake reviews Tools I actually have: none (no Ahrefs export); GSC is new and nearly empty
Example Output
1. Seed readout
"Air fryer recipes" is a home cook hunting tonight's basket meal, not restaurant R&D. Primary intent: I (recipe). Adjacent: C (which machine, liners) and a little T (buy a basket). Do not chase: commercial-kitchen SOP, medical cure claims, retailer brand-nav queries.
E-E-A-T: not medical YMYL, but food safety and allergen honesty still apply. Affiliate on appliances is fine where intent is commercial; no fake reviews.
2. Cluster map (8)
A. Recipe / weeknight mains. Queries: air fryer chicken breast, salmon, pork chops, meatballs. Intent I, mid. JTBD: dinner in one basket.
B. Recipe / frozen-to-done. Queries: frozen chicken tenders, frozen fries, frozen shrimp, leftover pizza. Intent I, TOFU. JTBD: skip the oven preheat.
C. How-to / technique. Queries: how long to air fry chicken, temperature guide, do you preheat, keep food from drying out. Intent I, TOFU. JTBD: stop guessing time and temp.
D. List / sides. Queries: roasted vegetables, broccoli, potatoes, asparagus. Intent I, mid. JTBD: a side that is not soggy.
E. Recipe / breakfast. Queries: bacon, breakfast potatoes, eggs, breakfast burrito. Intent I, mid. JTBD: morning food without a skillet pile.
F. Comparison (commercial). Queries: air fryer vs oven, basket vs oven-style, family-size pick, parchment vs liner. Intent C, BOFU. JTBD: pick a tool without a fake roundup.
G. Category hub. Queries: air fryer recipes, easy air fryer recipes, recipes for beginners, healthy. Intent I, TOFU. JTBD: land on one index.
H. Tool / chart. Queries: cooking times chart, oven conversion, reheat times, batch cooking. Intent I, mid. JTBD: one printable chart.
3. 90-day map
Days 1-30 (create hub first):
1. "Air Fryer Recipes: Weeknight Dinners in One Basket" / air fryer recipes / I / seed hub.
2. "Air Fryer Chicken Breast That Does Not Dry Out" / air fryer chicken breast / I / fastest recipe win.
3. "Air Fryer Frozen Foods: Times That Actually Work" / air fryer frozen fries / I / time-poor match.
4. "Air Fryer Cooking Times Chart" / air fryer cooking times chart / I / tool the recipes cite.
Links: create hub first.
Days 31-60:
5. Upgrade the chart with photos and a printable block.
6. Salmon / I. 7. Do you preheat / I. 8. Broccoli / I. 9. Bacon / I.
Links: hub + chart.
Days 61-90:
10. Basket vs oven-style / C (real comparison). 11. Pork chops / I. 12. Breakfast burrito / I. 13. Oven conversion / I. 14. Air fryer vs oven / C.
Links: hub, chart, chicken recipe.
4. Title ideas (* = write first)
*Air Fryer Recipes for Weeknights. *Air Fryer Chicken Breast That Stays Juicy. *Air Fryer Cooking Times Chart. Frozen Food in the Air Fryer. Do You Preheat an Air Fryer? Air Fryer Salmon, 15-Minute Path. Air Fryer Broccoli That Is Not Soggy. Air Fryer Bacon. Basket vs Oven-Style Air Fryer. Easy Air Fryer Recipes for Beginners. Air Fryer Breakfast Burrito. Convert an Oven Recipe to the Air Fryer.
No year-stuffed clickbait.
5. Difficulty and demand
These are guesses, not Ahrefs or GSC exports.
air fryer recipes: Diff High GUESS, Demand head GUESS (big publishers, videos).
air fryer chicken breast: Diff Med GUESS, Demand head-to-mid GUESS (recipe carousels).
air fryer cooking times chart: Diff Med GUESS, Demand mid GUESS (tables).
air fryer frozen fries: Diff Low-Med GUESS, Demand mid GUESS.
do you preheat an air fryer: Diff Low GUESS, Demand long-tail GUESS (PAA, forums).
air fryer salmon: Diff Med GUESS, Demand mid GUESS.
air fryer broccoli: Diff Low GUESS, Demand long-tail GUESS.
basket vs oven-style air fryer: Diff Med GUESS, Demand mid GUESS.
air fryer vs oven: Diff Med-High GUESS, Demand mid GUESS.
air fryer breakfast burrito: Diff Low GUESS, Demand long-tail GUESS.
6. SERP sketch (expected, not fetched)
Likely mix: recipe hubs, YouTube times, a chart image pack, a forum thread, shopping units on commercial queries.
Gaps we can own: honest fail notes, frozen-food times, a chart that matches our recipes, weeknight one-basket meals, allergen callouts.
Do not chase: medical health claims, national "best air fryer" roundups against review giants, restaurant-volume SOP.
7. Internal linking
Hub: /air-fryer-recipes/ (create first). Spokes link up with the dish name; hub links down with the job ("chicken breast, 20 min").
Anchors: "air fryer recipes" -> hub; "cooking times" -> chart; "chicken breast" -> recipe; "frozen fries" -> frozen guide; "preheat?" -> how-to; "salmon" -> recipe; "basket vs oven-style" -> comparison; "broccoli" -> sides.
Create first: (1) hub, (2) times chart, (3) chicken breast recipe.
8. Measurement
Day 30: GSC impressions on hub + chicken + chart; indexed?; mobile CTR. Day 60: frozen/preheat coverage; upgrade the chart if it ranks but CTR is poor. Day 90: comparison queries; hub-to-spoke clicks.
Kill: no impressions after two crawls and a title test. Keep: impressions rising even on page 2. Rewrite: ranking for the query but title misses the weeknight job. No "we will 10x."