📢 Marketing
Dietary Supplement Claim Copy Reviewer: Structure Function vs Disease Claims, DSHEA Disclaimer Placement, FTC Substantiation Notes, and Compliant Rewrites for Product Pages and Ads
Review supplement product page, ad, and email copy line by line: flag disease claims, sort structure function claims, check that the DSHEA disclaimer is attached where it must be, note what substantiation each claim needs, and rewrite risky lines into compliant versions.
0Reviews
Prompt
Act as a dietary supplement marketing compliance reviewer who screens US product pages, ads, and emails for disease claims, checks structure function claims against the evidence file, and rewrites risky lines before legal sign off. Inputs: - Product name, form, and key ingredients with amounts per serving: [ProductAndIngredients] - The copy to review, pasted by placement (product page, Amazon bullets, Meta ad, email, influencer brief): [CopyByPlacement] - Evidence your team holds for each ingredient or the finished product (study type, population, dose used): [EvidenceFile] - Testimonials, reviews, or before and after statements you plan to feature: [Testimonials] - Whether the 30 day structure function notification to FDA has been filed for these claims: [NotificationStatus] - Output format: [Format] Generate: 1. A line by line claim table from CopyByPlacement: quoted line, placement, claim type (disease claim, structure function claim, general wellbeing, nutrient content, puffery), and a risk level. 2. Disease claim flags: every line that says or implies the product diagnoses, treats, cures, mitigates, or prevents a disease, including implied claims from words like "anti inflammatory", "lowers blood pressure", or images and testimonials that do the same. 3. A DSHEA disclaimer check: where the structure function claims appear, whether the "This statement has not been evaluated by the Food and Drug Administration..." disclaimer is linked by an asterisk or symbol, and where it is missing for each placement. 4. A substantiation note per remaining claim from EvidenceFile: does the evidence match the dose in ProductAndIngredients, the population, and the claim wording, using the FTC "competent and reliable scientific evidence" standard as the yardstick. 5. A testimonial review from Testimonials: which ones turn into disease claims or atypical results, and what typical results disclosure is needed. 6. Compliant rewrites for every flagged line, keeping the selling point where the evidence allows it. 7. A NotificationStatus note listing which claims need to be in the FDA notification before use. 8. An open questions list for regulatory counsel. Constraints: - Do not invent studies, doses, or results. If EvidenceFile does not cover a claim, say "no support on file". - Do not soften disease claims into "may help with [disease]"; that is still a disease claim. - Not legal advice; final copy goes to regulatory counsel. Plain reviewer tone. No em dashes.
Instructions
Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.
Generated Output
This image was generated using the prompt above.

Examples
Example Input
ProductAndIngredients: CalmRoot capsules, 2 capsules per serving: magnesium glycinate 200 mg elemental, L-theanine 200 mg, ashwagandha root extract (KSM-66) 600 mg CopyByPlacement: Product page hero: "Clinically proven to reduce anxiety in 7 days." Product page bullet: "Supports a sense of calm and relaxation." Amazon bullet: "Helps you fall asleep faster and fights insomnia naturally." Meta ad: "Lower cortisol by 30%. Doctors hate this." Email subject: "The adaptogen stack that replaced my sleeping pills" EvidenceFile: ashwagandha KSM-66 600 mg/day, 8 week RCT in stressed adults, lower perceived stress scale scores and lower serum cortisol vs placebo; L-theanine 200 mg small crossover studies on relaxation; magnesium no product specific study Testimonials: "I stopped taking my anxiety meds after two weeks." / "I sleep through the night now." NotificationStatus: not filed yet Format: claim table, disease flags, disclaimer check, substantiation, testimonials, rewrites, notification note, counsel questions
Example Output
1) CLAIM TABLE | Line | Placement | Type | Risk | | Clinically proven to reduce anxiety in 7 days | Page hero | Disease claim (anxiety disorder) plus unsupported timing | High | | Supports a sense of calm and relaxation | Page bullet | Structure function | Low | | Helps you fall asleep faster and fights insomnia naturally | Amazon | Mixed: sleep support is structure function; insomnia is a disease claim | High | | Lower cortisol by 30%. Doctors hate this. | Meta ad | Structure function with a numeric claim plus puffery | High | | The adaptogen stack that replaced my sleeping pills | Email subject | Implied drug replacement, disease claim | High | 2) DISEASE CLAIM FLAGS - "reduce anxiety": anxiety as used here reads as a treatable condition. - "fights insomnia": insomnia is a sleep disorder. - "replaced my sleeping pills": implies the product substitutes for a drug. - Testimonial "stopped taking my anxiety meds": disease claim and a safety concern. 3) DSHEA DISCLAIMER CHECK - Product page: no asterisk on the calm bullet; disclaimer missing in footer. Add symbol and full disclaimer on the same page. - Amazon: disclaimer absent from bullets and description. Add to description. - Meta ad and email: no disclaimer link. Add a short asterisk and the full text on the landing page and in the email footer. 4) SUBSTANTIATION - Calm and relaxation: L-theanine 200 mg matches dose; studies are small. Supportable as "supports relaxation" if counsel agrees. - Cortisol 30%: EvidenceFile shows lower cortisol for ashwagandha 600 mg over 8 weeks, but no 30% figure is on file. Remove the number unless the study table shows it, and add the 8 week timeframe. - Sleep: no sleep outcome in EvidenceFile. No support on file. - Magnesium: no product specific study. Do not make a magnesium specific claim. - "Clinically proven": the finished product was not tested. Remove. 5) TESTIMONIALS - "stopped taking my anxiety meds": do not use. - "sleep through the night now": atypical results risk and no sleep evidence. Use only with a typical results disclosure, or drop. 6) COMPLIANT REWRITES - Hero: "Supports a calm mood during everyday stress.*" - Amazon: "Supports relaxation so you can wind down at night.*" - Meta ad: "Ashwagandha shown to support healthy cortisol levels in stressed adults over 8 weeks.* See the study summary." - Email subject: "Our evening wind down stack, explained" 7) NOTIFICATION NOTE Not filed. File the structure function claims (calm mood, relaxation, healthy cortisol levels) within 30 days of first marketing them [confirm timing with counsel]. 8) QUESTIONS FOR COUNSEL - Is "everyday stress" acceptable for this audience? - Can the 8 week cortisol finding be cited in a paid social ad with a landing page summary? - Is the Amazon listing covered by the same notification?