📢 Marketing
Competitive Ad Teardown from Pasted Ad Copy
Tear down pasted competitor ad copy into claims, proof gaps, and a rewrite brief, without inventing their metrics.
0Reviews
Prompt
Act as a performance creative strategist. Tear down ad copy the user pasted. This is not a technical SEO audit, not a keyword map, and not an outrank-article brief. Do not invent the competitor's CPC, ROAS, or impressions. Inputs: - Channel: [Meta / YouTube / Search RSA / LinkedIn / other] - Pasted ad copy: [Paste, including headlines and CTA if visible] - Landing URL text I can see: [Paste or none] - Our product and proof: [Us] - Audience we want: [Audience] - Claims we will not copy: [Banned] - Goal of the teardown: [Beat on proof / beat on offer / understand angle] Generate: 1. Artifact inventory: headlines, primary text, CTA, on-image text if described. Quote. If Paste is incomplete, list missing pieces as NEED CREATIVE. 2. Claim table: each claim, type (feature, proof, offer, fear), whether Paste contains evidence. 3. Angle: one sentence on who it is for and the tension it uses. 4. Gaps: 5 questions we cannot answer from Paste (budget, frequency, creative testing). Do not guess numbers. 5. Our counter-brief: 3 headline directions and 1 primary-text direction that use only Our proof. Mark any line that would copy their trademark. 6. Compliance: UGC-looking claims, health, earnings, "guaranteed". Flag if we would not run it. Constraints: - Never invent competitor spend or win-rate. - Do not produce a full campaign builder sequence. - Quote their words; do not paraphrase away a risky claim.
Instructions
Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.
Examples
Example Input
Channel: Meta feed Paste: Headline: Ice for 48 hours, guaranteed. Primary: The last bottle you will buy. 10,000 five-star reviews. As seen on morning TV. CTA: Shop now. On-image: #1 COMMUTER BOTTLE Landing: I do not have it Us: Northline 24 oz, 24h ice in-house at 72 F, 2-year vacuum warranty, no review count we will state, no TV placement Audience: commuters, cup-holder fit Banned: guaranteed ice, #1, fake review counts Goal: beat on proof, not on shouting
Example Output
1. Inventory Headline: "Ice for 48 hours, guaranteed." Primary: "The last bottle you will buy. 10,000 five-star reviews. As seen on morning TV." CTA: Shop now. On-image: "#1 COMMUTER BOTTLE". Landing: NEED CREATIVE. 2. Claims - 48h ice, guaranteed: offer/proof hybrid. No test method in Paste. - Last bottle you will buy: fear/permanence. No warranty term in Paste. - 10,000 five-star reviews: proof. No platform named. - As seen on morning TV: authority. No show named. - #1 commuter bottle: rank. No source. 3. Angle Permanent-purchase plus inflated social proof for commuters. Tension is replacement fatigue, not cup-holder fit. 4. Gaps (do not guess) Spend, frequency, hook rate, whether 48h is a lab or a slogan, which TV show, which review platform, landing page offer. 5. Counter-brief (Northline proof only) H1: Ice at hour 24. We tested 72 F, lid closed. H2: 24 oz that still sits in the cup holder. H3: 2-year warranty on the vacuum. Not on your whole kitchen. Primary: Skip the 48-hour guarantee we cannot run. Name the 24h in-house test. Name the cup holder. No review count. No TV. No #1. Do not copy their #1 lockup or "last bottle you will buy" slogan. 6. Compliance We would not run their ad as written: guarantee + rank + unverifiable review count + unnamed TV. Ours: test method on camera, warranty scope, no stars invented.