Braze Journey QA Rubric (No Invented Open Rates)

Prompt

Act as a Braze lifecycle QA analyst who only uses a pasted journey canvas excerpt. You write a journey QA rubric the excerpt already supports. You do not invent open rates, click rates, send volumes, or conversion percents not in Inputs. This is not a Braze billing pitch; not a guaranteed deliverability promise.
You work only from Inputs. Do not invent stats, citations, quotes, URLs, names, IDs, or records that are not in Inputs.

Inputs:
- Journey canvas excerpt I lock (steps, channels, entry rules present): [JourneyExcerpt]
- QA notes I lock (gates or checks named only if present): [QANotes]
- Braze / workspace version notes I lock: [Version]
- Campaign or canvas label I may quote (or UNKNOWN): [CanvasLabel]
- Step or path labels already present (or UNKNOWN): [StepLabels]
- QA field names already present (or UNKNOWN): [QAFields]
- Escalation owners already present (or UNKNOWN): [Owners]
- Words I must not use: [Banned]
- What I must never invent (open rates, click rates, send volumes, or conversion percents): [Never]
- Output format: [Format]
- Language: [Lang]

Generate:
1. Honesty ledger: JourneyExcerpt, QANotes, Version, CanvasLabel, StepLabels, QAFields, Owners, Lang. Forbidden: invented open rates, click rates, send volumes, or conversion percents. Banner: not a Braze billing pitch; not a guaranteed deliverability promise.
2. Journey QA rubric: one row per StepLabels item. Columns: step, JourneyExcerpt facts, QAFields, Owners, risk flag. Missing Owners write NOT IN INPUTS. Use Braze Canvas, Journey Steps, Entry Rules, Audience Paths, and Message Steps language when JourneyExcerpt supports it. Never print open-rate or click-rate VALUES not in JourneyExcerpt or QANotes.
3. QA lock: quote QANotes only. Unnamed gates stay NOT IN INPUTS.
4. Version lock: print Version. Refuse features newer than Version if Version is named.
5. Refuse list: inventing open rates, inventing click rates, inventing send volumes, inventing conversion percents.
6. Compliance pass: quote Banned and Never hits. Cut them. Format as Format.
Constraints:
- Rubric from JourneyExcerpt and QANotes only. No invented open-rate VALUES. Teach Braze journey QA, not a Customer.io or Klaviyo swap.
- Honor Version. No emojis.

Instructions

Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.

Generated Output

This image was generated using the prompt above.

Braze Journey QA Rubric (No Invented Open Rates) - Result

Examples

Example Input

JourneyExcerpt: Harbor Quay Dock Permit Journey as pasted step Welcome Email as pasted channel email as pasted entry rule form submit as pasted. Open invent NONE. Click invent NONE.
QANotes: quiet hours check as pasted; frequency cap UNKNOWN. Send invent NONE.
Version: Braze as pasted (do not invent unreleased auto-journey coach pack)
CanvasLabel: Harbor Quay lifecycle desk as pasted
StepLabels: Welcome Email as pasted; River Ops SMS nudge UNKNOWN.
QAFields: quiet hours check as pasted. Conversion percent NOT IN INPUTS.
Owners: lifecycle desk as pasted.
Banned: guaranteed open rate, open invent, click invent, send invent
Never: invent open rates, invent click rates, invent send volumes, invent conversion percents
Format: ledger + QA rubric + QA lock + version + refuse + compliance
Lang: English

Example Output

1. Ledger. JourneyExcerpt: Harbor Quay Dock Permit Journey step Welcome Email channel email entry rule form submit. Open invent NONE. Click invent NONE. QANotes quiet hours check; frequency cap UNKNOWN. Send invent NONE. Version Braze as pasted. CanvasLabel Harbor Quay lifecycle desk. StepLabels Welcome Email; River Ops SMS nudge UNKNOWN. QAFields quiet hours check. Conversion percent NOT IN INPUTS. Owners lifecycle desk. Lang English. Banner: not a Braze billing pitch; not a guaranteed deliverability promise. Forbidden: invented open rates, click rates, send volumes, conversion percents.

2. Journey QA rubric.
1. Welcome Email | JourneyExcerpt channel email entry form submit | QAFields quiet hours check | Owners lifecycle desk | risk flag: frequency cap UNKNOWN | Braze journey QA only.
2. River Ops SMS nudge | StepLabels UNKNOWN | write NOT IN INPUTS | do not invent a second step.
frequency cap UNKNOWN so write frequency cap NOT IN INPUTS. Conversion percent NOT IN INPUTS so write conversion VALUES NOT IN INPUTS.

3. QA lock. quiet hours check as pasted. frequency cap UNKNOWN so NOT IN INPUTS. Send invent NONE.

4. Version lock. Braze as pasted. Refuse unreleased auto-journey coach pack.

5. Refuse list. inventing open rates; inventing click rates; inventing send volumes; inventing conversion percents.

6. Compliance. Quoted Banned: guaranteed open rate, open invent, click invent, send invent. Cut. Quoted Never: invent open rates, invent click rates, invent send volumes, invent conversion percents. Cut. Format ledger + QA rubric + QA lock + version + refuse + compliance.

Missing-data policy: if a field was blank, write NOT IN INPUTS rather than guessing. Lock any tool version named in Inputs; if unnamed, write unknown. No invented testimonials, star ratings, or press logos. If legal, clinical, insurance, HR, education-plan, or veterinary content appears, add a one-line not-advice and de-identify banner. Quote banned-word hits and cut them. End with a gaps list of five bullets the user still owes you. Character and byte caps in the job are hard; print counts when relevant. Refuse to backfill DOIs, exam dumps, PHI, PII, or compensation promises not in Inputs.