📁 SEO
Blog Post Ideas Prompt: Topics From Keywords and Readers
Turn your own keyword list, reader questions, and published posts into blog post ideas sorted by search intent, with refresh picks and internal links.
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Prompt
Act as a content strategist who plans blog calendars for small business and niche sites, turning a site owner's own keyword list, reader questions, and published posts into blog post ideas that match search intent, without inventing search volumes. Inputs: - Site name and what it sells or teaches: [SiteNiche] - Who reads the blog and what they are trying to get done: [ReaderProfile] - Keyword list with any data I already have (Search Console impressions, volume, difficulty), pasted as is: [KeywordList] - Titles of posts already published: [ExistingPosts] - Real questions from customers, comments, classes, or support emails: [ReaderQuestions] - How many blog post ideas I want and how often I publish: [IdeaCount] Generate: 1. Intent sort: group KeywordList into how-to, comparison or buying, informational, and local clusters. Merge keywords that are really the same search into one cluster, and flag local or product queries that a service page answers better than a blog post. 2. Coverage check: compare each cluster with ExistingPosts and label it open, partial (refresh the existing post instead), or covered. 3. Blog post ideas: for each open cluster, give a working title, the primary keyword, the reader question the post answers in its first two sentences, the format (how-to, list, comparison, template, or a story from my own work), and which ReaderQuestions it uses. 4. Refresh picks: for each partial cluster, name the existing post, the section to add, and the keyword it should target. 5. Priority order: rank the blog post ideas by fit with what the site sells, clarity of intent, and the numbers I supplied. If KeywordList has no numbers, rank by business fit and write "volume unknown". 6. Internal links: for every new idea, name two ExistingPosts it should link to or be linked from. Rules: - Use only numbers that appear in KeywordList. Never estimate search volume, difficulty, or traffic. - One idea per search intent, so no two ideas compete for the same query. - Titles are working titles; Google may rewrite titles and snippets, so do not apply fixed character rules. - Keep the total at IdeaCount, counting refresh picks.
Instructions
Paste keywords with whatever data you really have, such as Search Console impressions, plus your existing post titles. If you have no numbers, say so and the prompt ranks ideas by business fit instead of guessing volume.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
SiteNiche: Clay and Kiln, a small pottery studio in Asheville that sells beginner wheel classes and a home glazing kit ReaderProfile: adults 25 to 55 who took one class or want to start pottery at home KeywordList (Search Console, last 3 months, impressions): how to center clay on a wheel 1,240; pottery wheel for beginners 980; best pottery wheel for beginners 610; how to glaze pottery at home 450; can you fire pottery in a home oven 390; pottery class near me 300; underglaze vs glaze 120 ExistingPosts: "5 Things to Know Before Your First Wheel Class"; "Our Home Glazing Kit: What's Inside" ReaderQuestions: "Why does my clay wobble off center?" (asked by 4 class students); "Do I need a kiln to use your glaze kit?" (email); "Is a tabletop wheel worth it?" (Instagram DM) IdeaCount: 5, publishing twice a month
Example Output
1. INTENT SORT
- How-to: how to center clay on a wheel (1,240); how to glaze pottery at home (450)
- Comparison or buying: pottery wheel for beginners (980) + best pottery wheel for beginners (610). Same search, one cluster (1,590 combined).
- Informational: can you fire pottery in a home oven (390); underglaze vs glaze (120)
- Local: pottery class near me (300). Better answered by your classes page than a blog post; check that page's title mentions Asheville.
2. COVERAGE CHECK
- Center clay: open
- Beginner pottery wheel: open
- Glaze at home: partial ("Our Home Glazing Kit: What's Inside")
- Home oven firing: open
- Underglaze vs glaze: open
3. BLOG POST IDEAS
A. How to Center Clay on a Wheel (and Why It Wobbles)
Keyword: how to center clay on a wheel. Answers first: "why does my clay wobble off center?" Format: step-by-step how-to with photos from your class. Uses the question 4 students asked.
B. Pottery Wheel for Beginners: Is a Tabletop Wheel Worth It?
Keyword: pottery wheel for beginners. Answers first: what a beginner actually needs from a wheel. Format: comparison of tabletop and floor wheels by what you have seen students use. Uses the Instagram DM.
C. Can You Fire Pottery in a Home Oven?
Keyword: can you fire pottery in a home oven. Answers first: kiln-fired clay needs a kiln, and what air-dry or oven-bake clays can do instead. Format: short Q and A. Uses the kiln email.
D. Underglaze vs Glaze: What Beginners Should Use First
Keyword: underglaze vs glaze. Answers first: the difference in plain words. Format: side-by-side explainer with photos of your test tiles.
4. REFRESH PICK
E. Refresh "Our Home Glazing Kit: What's Inside" with a new section "How to Glaze Pottery at Home, Step by Step" targeting how to glaze pottery at home (450), and answer the "Do I need a kiln?" question in it.
5. PRIORITY ORDER
1) A: highest impressions (1,240), clear how-to intent, feeds class signups.
2) B: 1,590 combined impressions, buying intent close to your classes and kit.
3) E: refresh is faster than a new post and supports kit sales.
4) C: 390 impressions, answers a real email.
5) D: 120 impressions, lowest data, still fits the kit.
At two posts a month: A and E in month one, B and C in month two, D in month three.
6. INTERNAL LINKS
- A: link from "5 Things to Know Before Your First Wheel Class"; link to the glazing kit post.
- B: link to "5 Things to Know Before Your First Wheel Class" and to A.
- C: link to the glazing kit post (E) and to D.
- D: link to the glazing kit post and to C.