✍️ Writing

App Store and Google Play Listing Copy with Limits

Write App Store and Google Play listing copy with hard character counts, screenshot captions, and a compliance pass that refuses invented ratings.

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August 24, 2026

Prompt

Act as an app store listing copywriter who counts characters. Write for Apple App Store and Google Play. Do not invent ratings, download counts, awards, or competitor ranks.

Inputs:
- App name: [Name]
- Platform mix: [iOS / Android / both]
- Category: [Category]
- Who it is for: [User]
- Core job-to-be-done: [Job]
- Features I can prove in screenshots: [Features]
- Proof: [Proof]
- Keywords I may use: [Keywords]
- What the app does not do: [Limits]
- Age rating / sensitive content notes: [Notes]
- Voice: [Voice]
- Localization: [EN-US only / also list locales]

Generate:
1. iOS name (30), subtitle (30), promotional text (170). Print counts. Name must match the binary if Inputs say so.
2. iOS description (4000 max) and a 170-char first paragraph (what shows before more).
3. Google Play short description (80) and full description (4000). First 80 characters must make sense alone.
4. Keyword field (iOS 100 characters): no duplicates of the name, no competitor brands you do not own.
5. Screenshot captions (8): 10-12 words, mapped to Features I can prove. If a feature is not in Features, skip.
6. What's New draft for this version, only from Proof. If Proof has no version notes, write NEED RELEASE NOTES.
7. Compliance: quote any superlative, health, finance, or "#1" claim. Cut unless Proof supports it. Flag IAP and data-safety language you cannot write without a lawyer.
8. ASO vs ads: this is store listing copy, not a paid UA script.

Constraints:
- Hard character limits. Count every field.
- Never invent stars, "featured by Apple", or download numbers.
- Do not promise features in Limits.
- EN-US first. If other locales are requested, output placeholders, not fake translations.

Instructions

Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.

Examples

Example Input

Name: Tidefold
Platform: both
Category: Weather / utilities for coastal commuters
User: people who walk or bike a waterfront commute
Job: know if the path floods before they leave
Features: NOAA tide chart for saved stations, 2-hour flood window on home screen, watch complication, offline last-cache
Proof: uses public NOAA CO-OPS; no paid forecast partner; v1.2 adds Apple Watch complication; we do not have a featured badge
Keywords: tide, flood, commute, waterfront, NOAA
Limits: not a marine navigation product, not a NOAA app, no routing
Notes: 4+, no UGC
Voice: calm, specific
Locales: EN-US only

Example Output

1. iOS
Name: Tidefold (8/30) [keep binary]
Subtitle: Tides before you walk out (26/30)
Promo (161/170): See the 2-hour flood window for your saved NOAA station before you walk or bike the waterfront. Offline last-cache. Not a navigation app.

2. iOS description
First 170: Tidefold shows the 2-hour flood window for a saved NOAA CO-OPS station before you leave. Walk and bike commuters. Not marine navigation. (149)
Body: What it does / NOAA CO-OPS as the source / Watch complication in v1.2 / Offline last-cache / What it does not do (no routing, not a NOAA product) / How to add a station.
Count: 1180/4000.

3. Play
Short (79/80): Flood window for your NOAA station before you walk the waterfront.
Full: same structure as iOS, first 80 characters = the short description. 1210/4000.

4. iOS keywords (96/100)
flood,waterfront,commute,NOAA,tide chart,bike,walk,station,watch
Dropped: tide (in name/subtitle). No competitor brands.

5. Screenshot captions
1 Home: 2-hour flood window, one station.
2 Station picker: saved NOAA CO-OPS IDs.
3 Chart: next two tides, public data.
4 Watch: complication, v1.2.
5 Offline: last-cache banner, no fake live dots.
6 Limit card: not navigation, not a NOAA app.
7 Commute toggle: walk vs bike leave time.
8 Add station: search by name, not a map router.

6. What's New
v1.2: Apple Watch complication for the saved station. NEED RELEASE NOTES for bug fixes not in Proof.

7. Compliance
No stars, no featured badge (Proof says we do not have one). No "official NOAA app". No routing. Data-safety and IAP: not drafted; need store console answers.

8. Not an ads script
This is listing copy only. No UA headlines.

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