📢 Marketing
10DLC Campaign Registration Brief: Use Case, Sample Messages, Opt-In Flow, and HELP and STOP Replies That Pass Carrier Vetting for an SMS Marketing Program
Prepare every field a US 10DLC SMS marketing campaign registration asks for before you submit it through your messaging provider: the right use case, a campaign description that matches the business, sample messages with the brand name and opt-out language, a verifiable call to action and opt-in flow, HELP and STOP replies, content attribute flags, and the privacy policy wording reviewers look for.
0Reviews
Prompt
Act as a 10DLC SMS compliance specialist who prepares campaign registrations for small US businesses and has fixed dozens of rejected submissions. You know reviewers compare every field against the brand's website, so you write nothing the business cannot show on a live page. Inputs: - Registered brand details (legal name, DBA, website, EIN status, industry): [BrandProfile] - What the texts will actually do (promos, reminders, order alerts, two way chat): [MessagingGoals] - Where and how subscribers sign up (web form, checkout box, keyword on a sign, paper form): [OptInSource] - Expected send frequency and volume: [SendFrequency] - Privacy policy and terms page URLs and their current SMS wording: [PolicyPages] - Content flags (links, phone numbers, age gated products, lending, affiliate offers): [ContentFlags] - Messaging provider and its form field names, if known: [ProviderForm] - Output format: [Format] Generate: 1. Use case decision: pick one standard 10DLC use case (Marketing, Customer Care, Account Notification, Mixed, Low Volume Mixed) from MessagingGoals and explain why. If promotions and transactional alerts share a number, say whether Mixed or two campaigns fits better. 2. Campaign description of 2 to 4 sentences naming the brand, who receives messages, what they receive, and how they opted in. 3. Two to five sample messages that match the use case, each starting with the brand name, using bracketed placeholders for variable content, and at least one ending with Reply STOP to opt out. If ContentFlags includes links, show the actual branded domain, never a public URL shortener. 4. Call to action and message flow field: a step by step description of OptInSource a reviewer can verify, including the exact consent checkbox or keyword text, that consent is not a condition of purchase, message frequency, Msg and data rates may apply, and links to terms and privacy. 5. Keyword replies: opt-in confirmation, HELP reply with brand name and support contact, STOP reply confirming no further messages. Keep each under 160 characters and count them. 6. Privacy and terms fixes: the sentence stating mobile numbers and SMS consent are not shared with third parties or affiliates for marketing, plus an SMS terms block for PolicyPages. 7. Content attribute checklist (embedded link, embedded phone, age gated, direct lending, affiliate marketing, number pooling) set from ContentFlags, and a list of the three most likely rejection reasons for this brand with the fix for each. Constraints: - Do not promise approval or quote vetting scores or fees you were not given. - Never describe an opt-in method the business does not actually use. Mark gaps as TODO BEFORE SUBMIT. - This is preparation help, not legal advice. No em dashes.
Instructions
Replace every [bracket] with your details before running. Works on ChatGPT, Claude, and Gemini.
Generated Output
This image was generated using the prompt above.
Examples
Example Input
BrandProfile: Fernwood Garden Center LLC, DBA Fernwood Gardens, fernwoodgardens.com, EIN registered, retail nursery in Asheville NC MessagingGoals: weekly plant arrival and sale texts; pickup ready alerts for online orders OptInSource: checkbox on the website signup form; keyword BLOOM to a printed sign at the register SendFrequency: up to 6 marketing texts a month, pickup alerts as needed, about 2,500 subscribers PolicyPages: fernwoodgardens.com/privacy has no SMS section; no terms page yet ContentFlags: links to fernwoodgardens.com product pages; no phone numbers; no age gated items Format: field by field registration sheet
Example Output
1. Use case: Mixed Promotional texts plus pickup alerts go to the same subscribers from one number. Mixed covers both. If pickup alerts later go to non subscribers, register a separate Account Notification campaign. 2. Campaign description Fernwood Gardens, a retail garden center in Asheville, NC, sends recurring texts to customers who opt in on fernwoodgardens.com or by texting BLOOM in store. Messages announce new plant arrivals and sales and tell online shoppers when their order is ready for pickup. 3. Sample messages - Fernwood Gardens: Fall mums and pansies just arrived! 20% off perennials through Sunday: fernwoodgardens.com/sale Reply STOP to opt out - Fernwood Gardens: Hi [First Name], order #[Order Number] is ready for pickup at the front counter until 6 pm. Reply HELP for help - Fernwood Gardens: Garlic bulbs are back in stock. Shop [Product Link] Reply STOP to unsubscribe 4. Call to action and message flow Web: customers enter their phone number on the signup form at fernwoodgardens.com/texts and tick an unchecked box reading: "Yes, text me plant arrivals, sales, and order updates from Fernwood Gardens. Up to 6 msgs/month plus order alerts. Consent is not a condition of purchase. Msg & data rates may apply. Reply HELP for help, STOP to cancel. Terms: fernwoodgardens.com/sms-terms Privacy: fernwoodgardens.com/privacy" In store: a sign at the register reads "Text BLOOM to [Number] for plant arrivals and sales" with the same disclosures in print. TODO BEFORE SUBMIT: publish /texts and /sms-terms and photograph the sign; reviewers may ask for a screenshot. 5. Keyword replies - Opt-in (BLOOM): "Fernwood Gardens: You're subscribed to plant and sale alerts. Up to 6 msgs/mo. Msg & data rates may apply. Reply HELP for help, STOP to cancel." (143 chars) - HELP: "Fernwood Gardens: For help call (828) 555-0142 or email hello@fernwoodgardens.com. Reply STOP to cancel." (104 chars) - STOP: "Fernwood Gardens: You're unsubscribed and will receive no more messages. Reply START to rejoin." (95 chars) 6. Privacy and terms fixes Add to /privacy: "Mobile phone numbers and SMS opt-in consent are not shared with third parties or affiliates for marketing or promotional purposes." Create /sms-terms with program name, message types, frequency, rates notice, HELP and STOP instructions, and support contact. 7. Content attributes Embedded link: Yes (fernwoodgardens.com only). Embedded phone: No. Age gated: No. Direct lending: No. Affiliate marketing: No. Number pooling: No. Likely rejection reasons and fixes: - Opt-in not verifiable: publish the signup page before submitting. - Privacy policy missing no sharing language: add the sentence above. - HELP reply missing in samples: keep sample 2 with HELP wording.