How to Write a Product Hunt Launch Comment

Product Hunt launch comments fail when they invent the leaderboard. The model writes "thanks for 1,200 upvotes," a fake hunter friendship, and a testimonial from a company you do not have. You post. Hunters notice. The job is a maker comment and a hunter note from the product facts you have, with no invented upvotes, ranks, or quotes.

The matching generator is the Product Hunt Launch Comment and Hunter Note prompt. Browse related cards in the PromptDig library (Browse more prompts). When a filled pair survives a facts check, share the version you actually use (Share a prompt).

Facts of the product, not the theater of the day

Channel is Product Hunt. Goal is a first maker comment and a hunter note that a real hunter can send, plus a couple of reply templates. Facts: product name, what it does, who it is for, pricing only if public, launch date if set, differentiators you can prove, and the hunter's actual relationship if any. CTA is try the product, as given. Voice is maker-plain, not hype. Banned claims: #1 on PH, invented upvotes, celebrity hunters, guaranteed featured. Assets: tagline already used, screenshots you own, changelog if you pasted it.

If you do not have a hunter yet, the hunter note is a draft that a hunter could edit. Do not write "as your friend from YC." Do not invent a prior launch you did together.

Upvotes, rank, and "we're #3" do not belong in a pre-launch comment. They are unknown. If you are writing a mid-day update, only include counts you paste from the live page at that moment. Do not forecast.

Maker comment, hunter note, no fake social proof

Maker first comment: what it is, who it is for, a concrete use, a limitation you actually have (Facts), and the CTA. It is not a press release. It is not "humbled." It does not thank 500 strangers who have not voted yet.

Hunter note: short, from Facts, no "this will crush it." A hunter should be able to send it without adding numbers. If the hunter is named in Facts, use that name. If not, use [Hunter]. Do not pick a famous hunter.

Replies: templates for "does it integrate with X" answered only from Facts. If X is not in Facts, the template is "not in the current build" or a gap, not "yes, native."

Pricing: only public pricing in Facts. Do not invent a PH-only deal. If a deal exists, paste code and window. If budget is not approved, that is a gap, not a 50% off line.

Compliance, demos, and a launch that can survive comments

Screenshots and GIFs: only assets you have. Do not instruct a fake UI with invented metrics on screen. No logos of customers unless they are in Facts and you have permission noted.

If the product touches health, money, kids, or HR, add not-advice in the comment or in a reply template. De-identify any beta user names from quotes. If you have no quotes, do not mint one.

Gaps: missing tagline, missing hunter, missing pricing, missing whether the launch is US-only, missing support email, missing whether you may name investors. Print those. Do not fill investors with a famous fund.

Banned words: best, guaranteed, #1, invented percents. "Fastest growing" is a claim. Cut it.

A worked pass: Friday launch, no quotes, budget blocked

Say Facts has a one-line product, three features, a Friday launch, and budget not approved for ads. No customer quotes. The maker comment can name the three features and the Friday date. It cannot add a testimonial. The hunter note can summarize the three features. It cannot promise a featured slot.

If later a real hunter agrees, paste their name and the true relationship (cold DM, friend, prior user). Rerun the hunter note. Do not keep an invented friendship.

Watch topic tags. Only suggest tags that match Facts. Do not stack unrelated popular tags. Watch "coming soon" features. If a feature is not shippable on launch day, keep it out of the comment or label it as upcoming only if Facts say upcoming.

Secondary assets: two reply templates and a first-hour update that still has no upvote number. The update can say we shipped a fix you named, not we are top 5.

Fill the card, then run

Paste the product facts, the CTA, and whether a hunter is real. Leave upvote fields blank.

Account / channel: [Channel]
Goal: [Goal]
Facts: [Facts]
CTA: [CTA]
Voice: [Voice]
Banned claims: [Banned]
Assets: [Assets]

A launch comment is a product brief in a thread. When a run keeps the rank off the page because the day has not happened, share that filled card.