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How to Draft a Retention Email Sequence from Churn Reasons

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How to Draft a Retention Email Sequence from Churn Reasons

Retention sequences invent 42 percent open rate and a coupon. Offers was NONE. Map emails to reasons only.

The matching generator is the Retention Email Sequence from Churn Reasons (No Invented Open Rates) prompt. Browse related cards in the PromptDig library (Browse more prompts). When a filled run survives, share the version you actually use (Share a prompt).

Map each email to a churn reason

Draft a retention email sequence from pasted churn reasons. No invented open rates, NPS, or discounts. Start by filling Inputs, not by asking the model to remember last week's run. If a field is blank, write NONE or NOT IN INPUTS and leave it blank through Generate. The card is built so the model cannot honestly invent a number, owner, URL, or command that you did not paste.

Paste these fields before you hit run:

Product name: [Product]
Pasted churn reasons: [Reasons]
Sequence length and cadence: [Cadence]
Offers I may mention (or NONE): [Offers]
From name and reply-to I may use: [From]
Words I must not use: [Banned]
What I must never invent: [Never]
CTA URLs I may use: [CTAs]
Output format: [Format]
Audience segment label: [Segment]

That inventory is the honesty ledger. Anything that does not appear there is forbidden in the draft. If you catch yourself adding a nice-to-have after the run, you are no longer using the card. You are ghostwriting. Put the extra fact in Inputs and run again.

No metric flex in the body

Generate is numbered on purpose. Do not skip a step because the first paragraph looked done. The early steps exist to stop later prose from smuggling claims.

Walk the Generate list in order:

  1. Honesty ledger: Product, Reasons, Cadence, Offers, From, CTAs, Segment. Forbidden: open rates, invented discounts.
  2. Map each email to one or more Reasons.
  3. Subject + body per Cadence step; no metric flex.
  4. Offers only if not NONE.
  5. CTA only from CTAs URLs.
  6. Refuse: inventing open rate percents, inventing NPS.
  7. Compliance banner: not a churn analytics report.
  8. Compliance pass: cut Banned and Never. Format as Format.

If a step asks for a version lock, quote the version from Inputs in the output. If a step asks for a refuse list, keep the refuse list in the published artifact, not in a sidebar you delete. Reviewers should see what the model was not allowed to do.

CTA only from pasted URLs

Most failures are the same shape: a missing field gets a confident fill. A conversion rate appears. A Gradle task appears. A flash point appears. A caption appears on a job that asked for slide text only. Your review is to search the draft for numbers, names, and commands, then grep Inputs. No match means cut.

Honor the constraints as hard stops, not vibes:

  • Retention sequence from Reasons. Not a churn post-mortem analytics doc.
  • Never invent open rates, CTR, or NPS.
  • If Offers is NONE, do not invent coupons.
  • No emojis.

When the card says not legal advice, not certification, not an exam dump, or not a caption engine, that sentence belongs at the top of the output. Deleting it to look more finished is how you inherit risk.

Not a churn analytics post-mortem

Finish with the compliance pass the prompt already asks for. Quote the banned-word hits. Cut them. Print character counts when the job has a cap. Print word counts when the job has a budget. List gaps as gaps. Five missing facts are more useful than one smooth paragraph.

Tags on the card (retention email sequence churn, churn reasons email sequence, no invented open rates) are a reminder of the job shape, not an invitation to wander into a neighboring cluster. If you need a different surface, open a different PromptDig card rather than stretching this one.

Fill the card, then run

Replace every bracket. Run on ChatGPT, Claude, or Gemini. Read the ledger first, then the artifact. If the model invents a commit, KPI, DOI, PEL, bid, or logo, discard the run. Tighten Inputs. Run again. Share the filled card that survived, not the first draft that sounded done.