ChatGPT Prompts for Local SEO: 12 for Small Businesses

ChatGPT prompts for local SEO help a small business show up in map results and local searches: fixing name, address, and phone (NAP) mismatches, tightening the Google Business Profile, planning service pages, and building an honest review habit. You paste your real business facts and what each listing shows today, and the model finds the gaps and drafts the fixes; you make the changes in each platform yourself. Below are 12 copy-paste prompts grouped by local SEO task, plus a flagship prompt that audits a single-location business end to end.

One rule applies to every review prompt here. Google's Business Profile policies ban fake or paid reviews, incentives for reviews, and asking only happy customers, and the FTC's rule on consumer reviews and testimonials (16 CFR Part 465) bans fake reviews, including AI-written ones. Ask every customer the same neutral way.

Prompts for your Google Business Profile

1. Profile audit

Here is my Google Business Profile: [categories, description, hours, services, photo count] and my real business facts: [name, address, phone, hours, services]. List every mismatch and missing field, most important first.

2. Category check

My business is a [type of business] offering [services]. My primary category is [category]. Suggest category names to search for in Google Business Profile's own list, and explain which should be primary. Do not claim a category exists; I will check.

3. Business description

Write a Google Business Profile description for [business] using only these facts: [facts]. Lead with what we do and where. No keyword stuffing, no awards or claims I did not list.

Prompts for NAP and citations

4. NAP consistency table

My correct name, address, and phone are: [NAP]. Here is what each listing shows: [listing and exact details]. Make a table of mismatches with the exact fix and where to make it, phone and address errors first.

5. Citation priority list

I am a [type of business] in [city]. List the kinds of directories and local sites worth checking for my listing (general, industry, local), and what to check on each. I will confirm which exist.

Prompts for local pages

6. Service page outline

Outline a page for my [service] in [city]: a title idea, H1, the questions customers ask before booking [list], what is included, and links to [related pages]. Mention [nearby areas] once, naturally.

7. Location page without doorway pages

We serve [areas] from one location at [address]. Plan how to mention these areas on our site without creating near-duplicate city pages, and list what genuinely local content we could add: [real facts about our work in those areas].

8. LocalBusiness schema

Write LocalBusiness JSON-LD for my site using only these fields: [name, address, phone, URL, hours]. Use openingHoursSpecification for the hours and leave out any field I did not give.

Prompts for reviews and posts

9. Neutral review request

Write a text and an email asking every customer of [business] for a Google review after [visit or job], with [review link]. Same message for everyone, no incentive, no "if you were happy" wording.

10. Review replies

Write replies to these reviews: [reviews]. Thank positive reviewers specifically, and for negative ones apologize, offer [contact], and share no private customer or job details.

11. Weekly profile posts

Plan four weekly Google Business Profile posts for [business] based on these services and offers: [list]. Each gets a short post and a photo idea we can shoot ourselves.

12. Monthly local SEO check

Write a monthly checklist for [business]: profile hours and holiday hours, new photos, review replies, listing spot checks on [listings], and service page updates. Order it by impact.

Audit a local business in one pass

The Local SEO Prompt: Business Profile, NAP, and Service Pages runs prompts 1, 2, 3, 4, 6, 8, 9, 10, and 11 together. Paste your correct NAP and hours, services, current profile details, the listings you checked, nearby customer areas, and how you ask for reviews today. It returns a NAP fix table, a profile checklist, service page plans, a review plan with reply templates, four weekly posts, LocalBusiness JSON-LD, and a 30-day checklist. The example audits a dog grooming salon whose Facebook page still lists an old phone number.

To keep the profile active after the audit, the Google Business Profile Weekly Post Pack writes a month of posts. For the service pages themselves, use the On-Page SEO Optimization Prompt.

Tips for local SEO

• Fix wrong phone numbers and addresses before anything else. They cost calls today.
• Use your real business name on the profile. Adding keywords to the name breaks Google's guidelines.
• Ask every customer for a review, every time, the same way.
• Update holiday hours before each holiday, not after customers find a locked door.

Related prompts and guides

Write search snippets for your pages with the Meta Description Writer, and go further with ChatGPT Prompts for SEO Optimization and ChatGPT Prompts for SEO Keyword Research. Find more in the SEO prompts hub, browse all prompts, or share a prompt that helped your local business.