How to Build FAQPage JSON-LD from a Product Draft

FAQ schema dies when the model invents questions the page does not answer. Search features then show a refund window you do not offer, or a shipping SLA you never typed. Valid FAQPage JSON-LD is a subset of the draft, not a second marketing page.

The matching generator is the FAQPage JSON-LD from a Product Page Draft prompt. Browse related cards in the PromptDig library (Browse more prompts). When a filled run survives, share the version you actually use (Share a prompt).

Draft first, questions only from that draft

Paste the product page draft: name, what it is, price if listed, shipping if listed, returns if listed, materials, compatibility, known limitations. Proof: only claims already in the draft. Banned: invented FAQs, fake hours, fake certifications, prices that are not on the page.

The honesty ledger lists every Q the draft can already answer. If returns are not in the draft, there is no returns FAQ. If a competitor comparison is not in the draft, do not add "how are you better than X."

Output is JSON-LD for FAQPage. Each mainEntity is a Question with an acceptedAnswer in text. No extra types unless Inputs asked. No Review or AggregateRating stuffed into the FAQ block.

Valid JSON, visible answers, no leftover marketing

The JSON must parse. Strings escaped. No trailing commentary inside the fence. If the generator wants to explain, that explanation stays outside the JSON.

Answers should match on-page wording closely enough that a reviewer can find them. Rewording for grammar is fine. Adding a 30-day window that was not in the draft is not.

Character sense: keep answers short. FAQ rich results are not a white paper. If the draft is long, pick the five to eight questions a buyer actually asks that the draft already answers. Do not mint twelve.

Name and URL: only if they appear in Inputs. Do not invent a canonical URL. Do not invent a brand legal name.

Compliance, testing, and gaps

Compliance pass: quote any answer that introduces a cert, SLA, medical claim, or price not in the draft. Cut it. If the product is clinical, HR, or legal-adjacent, add a not-advice sentence only if the draft already has one. Do not add a disclaimer the lawyers did not write.

Gaps: missing return policy, missing ship regions, missing compatibility list, missing price, missing page URL. UNVERIFIED: any search-volume reason to add a question.

Validate later in a rich-results tool yourself. The prompt must not invent a "100 percent eligible" score.

This is not a full product page rewrite and not an Amazon A+ module. It is schema from copy you already intend to publish. If the draft is still a wireframe, say so and emit fewer questions.

Fill the card, then run

Paste the draft. If a policy is still TBD, leave it TBD. The JSON should omit it.

Product / offer: [Name and what it is]
Audience: [Buyer on this page]
Facts I can claim: [Paste the draft]
Proof on hand: [Same draft, no extra FAQs]
Limits: [How many Qs max, URL if known]
Banned words: [invented policy, fake cert, fake price]
Voice: [match the draft]

When a run emits parseable JSON-LD, skips returns because the draft had none, and lists URL as unknown, share that filled card. The next PDP will try to invent the same 30-day window.

If you later add a return policy to the live page, re-run and append only that Question. Do not regenerate the whole block from memory and drift the shipping answer. Schema that disagrees with visible copy is worse than missing FAQ rich results.

Keep the JSON and the visible FAQ list in the same commit. If marketing later rewrites the shipping paragraph, the schema answer has to move with it. A weekly diff of mainEntity text against the page is enough. Do not add questions because a competitor's FAQ block is longer.